Ipsy Alums’ New Text Commerce Platform 213Deli Is Aimed At Gen X Beauty Shoppers

213Deli wants gen X to shop for beauty at the tap of a text. Launched in July, the SMS commerce platform texts weekly product drops to customers who place orders by responding with...

Sephora Branches Into Wellness Tech With HigherDose Launch

Sephora wants in on the wellness device market.  Today, the specialty retailer has introduced 13 products from HigherDose to its online assortment. Co-founders Katie Kaps and Lauren Berlingeri view the at-home recovery...

Have Fine Hair? New Brand Fully Fyne Is Creating Haircare Products Just For You

For Fully Fyne, fine hair is more than simply one of many hair types to address. It’s the new brand’s main focus. Fully Fyne is launching today with two products—$46 Fyne Mask and $16 Fyne Comb—specifically designed...

Has Any Retailer Replaced Barneys New York As The Go-To Beauty Brand Builder?

In a Wall Street Journal article that ran earlier this month, reporter Chavie Lieber wrote, “Barneys New York was always more than a department store. With a flagship on Madison Avenue and a dozen more locations across...

Sexpot Apothecary Is Expanding The Medicine Cabinet With Herbal Sexual Wellness Remedies

The relationship between sexual health brand founders and their customers is often deeper and more complicated than simply buying and selling merchandise. As far as society has come in destigmatizing sex, it’s still shrouded...