In The Post-Girlboss Era, What Role Should A Brand Founder Play?
In a recent tweet, business content creator Dulma Altan wrote, “Don’t be the face of your brand. Be the Chief Evangelist. The first requires making the brand story about you as an aspirational figure (e.g. ‘Girlboss era’...
Powered By $2.5M In Seed Funding, Plant-Based Hair Extensions Brand Nourie Preps For Launch
New plant-based hair extensions brand Nourie has raised $2.5 million in seed funding to jumpstart its plans to offer an alternative to the synthetic hair extensions that dominate the category. The investment firms Impact America Fund,...
Ipsy, Too Faced And Winky Lux Execs On Why Omnichannel Distribution Is So Important Today
Standing out in the crowded beauty landscape and stoking consumer loyalty is exceedingly tough, even for well-established brands. Brands looking to keep their customers coming back have to be where they shop and spark buzz in...
Undefined Ramps Up Its Retail Presence With An Ulta Beauty Launch And More On The Way
Undefined Beauty is adding to its ever-growing list of retailers by introducing its plant-derived products to Ulta Beauty’s Conscious Beauty assortment of clean, cruelty-free, vegan and sustainable brands. Ulta shoppers can pick up the brand’s...
Facial Bar Concept Clean Your Dirty Face Plots Product And Location Expansion
Shama Patel dreamed up the facial bar concept Clean Your Dirty Face as a solution to a real estate problem. The ex-attorney was searching for properties in downtown...
