Facing Criticism, B Lab Unveils Stronger B Corp Certification Standards
Facing criticism that its certification process didn’t adequately account for the global impacts of multinational corporations, B Lab, the nonprofit behind the B Corp movement encouraging businesses to be forces for good, has...
Pact Sees Beauty Shoppers Recycle Nearly 2.6X More Last Year
After beauty product recycling through Pact declined in 2023, the tide of beauty waste turned last year, when the nonprofit saw both consumer engagement and the volume of beauty product empties it collected from consumers...
Why Tower 28’s “No White Cast” Mineral Sunscreen Backfired—And How Brands Can Do Better
Tower 28 has apologized for claiming its new SOS FaceGuard SPF 30 Mineral Sunscreen has a universal tint and leaves no white cast after cosmetic chemists and influencers, including Julian Sass, Aba Asante and
L’Oréal Chooses Science Over Social Media Buzz With $1.1B Medik8 Acquisition
When it comes to Medik8, L’Oréal interpreted CSA as “conduct strategic acquisition.” CSA, an acronym for the brand’s skincare philosophy of vitamin C and sunscreen by day and vitamin A by...
Fragrance Decanting Is Growing. Is It Hurting Or Helping Brands?
#PerfumeTok is engaged in a discussion about decanting by e-commerce websites that divide perfumes into smaller sizes for consumers to try at lower prices, with critics arguing that decants may be counterfeit and supporters countering...
