How do you play a hot hand? That’s the question facing Mented Cosmetics as it ponders distribution moves. The color cosmetics brand, which has raised $4 million and is on track to register a sales gain of 400% this year with a 300% leap expected next year, is testing retail temporarily at The ...

While Morgan and Daniel Ioffe were honeymooning in Hawaii last year, Daniel forgot to apply sunscreen to the backs of his legs, and they got scorched during a surfing excursion. To soothe her husband’s charred skin, Morgan headed over to CVS for after-sun products, only to end up disappointed by the available options. “All ...

Clean beauty enthusiasts aren’t alone, and BClean makes sure they know that. The new app fosters clean beauty customer connections and assists those looking to keep close tabs on their skincare regimens. Created by Michael and Kristina Cimo, the husband and wife behind the skincare brand Bellus, with lead developer Damon Irons, ...

People aren’t defined by one thing. Vitruvi doesn’t believe their skincare should be either. The essential oil specialist has introduced Dynamic Skincare, a customization concept handing control over products to customers by providing them the tools to mix various formulas at home to suit their skin. The concept is centered upon three steps: ...

It’s not typical to run across a brand pitching itself as owned by two hairy guys, but Wakse isn’t a typical waxing brand. Rolling out to Ricky’s NYC, it’s shaking up a sleepy category with glistening rose gold, gold and silver wax that’s instant Instagram bait for millennials who’ve splashed social media ...