Six Steps Athr Beauty Is Taking To Scale Its Business
Tiila Abbitt took out a second mortgage on her house to start her brand Athr Beauty with $100,000 in 2018. She had a hunch makeup would be the next category transformed by the clean beauty movement, but...
These Five New Beauty And Sexual Wellness Brands Are Here For Consumers’ Post-Pandemic Needs
If Beauty Independent editors’ inboxes are any indication, brands are diligently planning for warmer months, when consumers can congregate outside and maybe get a bit rowdy. Recent pitches scream: Stylish razors! Body toning tools and creams!...
An Autopsy Of Rodin Olio Lusso And The Challenges Conglomerates Face Taking Over Small Brands
From 2014 to 2016, Estée Lauder Cos. Inc. acquired seven brands—Rodin Olio Lusso, Becca Cosmetics, Too Faced, Editions de Parfums Frédéric Malle, By Kilian, Le Labo and GlamGlow—and boosted the size of its minority stake in an eighth,...
What Consumers Are Searching For When It Comes To Sustainable Beauty
If there’s one thing the panelists at Hairstory’s recent Sustainability Beauty Summit could agree on, it’s that there’s a lot of work that needs to be done in the eco-conscious space, whether it’s...
Concept Store Project Gaia NYC Opens In Manhattan, Partners With C.O. Bigelow
What will New York City retail be like after the pandemic? Project Gaia NYC wants to be the blueprint. The new initiative from Shriya Bisht Misra and Danielle...
