Saint New York Is Out To Be A Personal Care Grail Brand For Streetwear Fans

For streetwear fans, there’s a long list of fashion and footwear grail brands, including Supreme, Palace, Neighbourhood, Nike and Adidas. When it comes to personal care brands, though, the list of grail brands hasn’t been written. “These...

New Clean Brand Plenaire Encourages Gen Z Consumers To Be Kind To Themselves Through Skincare

Claude Monet and Pierre-Auguste Renoir were among a group of impressionists in the 1800s that specialized in painting outdoors to capture natural light. Called en plein air or “outdoors,” their style broke free from the predetermined confines of...

At Clean Beauty Store Citrine, Experience And Expertise Are More Important Than Instagrammability

In an age when anybody with an iPhone can quickly disseminate skincare advice, Melissa Lenberg believes expertise that goes beyond what can be crammed into a 15-second Instagram Story resonates with clean beauty customers. The employees at her...

Emerging Brand Curie Undergoes A Refresh To Realize Its Ambitions Of Becoming A Personal Care Power Player

When indie beauty entrepreneurs launch a business, it’s often with their needs in mind. When they grow that business, it becomes about the needs of others. Curie hit the market in May last year with a natural...

How To Forge A Successful Brand Collaboration

There’s no “I” in team, but, increasingly, there’s indie. As influencer sponsorships lose luster and Instagram algorithm changes make it tougher to break into people’s feeds, entrepreneurs are realizing cooperation is one of the most powerful tools they...