Clean Fragrance Brand Brûmée Wants Consumers To Give Up Alcohol

Pharmacologist Anne-Claire Walch wants you to go alcohol-free in 2021. With your fragrance, that is. Her perfume brand Brûmée is joining a growing movement of beauty startups seeking to clean up the fragrance category. It has three...

“Move With Intention”: How Inside Outer Beauty Market Created A Diverse Selection And More Than Doubled Sales

During an exceedingly tough time for retailers, Inside Outer Beauty Market has more than doubled its year-over-year revenues. For the clicks-and-bricks concept, which dealt with its physical store in Allentown, Pa. being closed for five...

Ingestible And Vaginal Health Specialist Love Wellness Launches In Target Stores Nationwide

Love Wellness’ latest milestone is entering Target—and it’s a meaningful one for Lauren Bosworth, founder and CEO of the ingestible and vaginal health brand. “I grew up going to Target with my mom,...

These Entrepreneurs Are Encouraging Black Women To Take Command Of Their Sexual Health

Yoga teacher turned entrepreneur Ashley Asatu, founder of The Yoni Day Spa, is constantly reminded why she was compelled to create her wellness company to cater to Black women underserved and frequently mistreated...

The Challenges Indie Brands Face Moving From Direct-To-Consumer To Retail Distribution

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: When did you make the leap from direct-to-consumer distribution to the retail channel, and what were hurdles you...