TikTok-Favorite 4AM Lands $4M Seed Round And Target Rollout As It Reinvents Facial Wipes
TikTok darling 4AM has secured a $4 million seed round as it makes the jump from clicks to bricks with a rollout at Target. The oversubscribed round was led by CAVU Consumer Partners, the venture...
How Bask & Lather Used TikTok Shop To Power A 9-Figure Business
Bask & Lather has become one of TikTok Shop’s breakout beauty successes. The bootstrapped textured haircare brand ranked No. 8 on e-commerce intelligence platform Charm.io’s list of top beauty brands on the platform during the first...
Crown Affair Raises Series C Led By Stride Consumer Partners To Fuel Next Phase Of Sephora Growth
Crown Affair, the brand that made air drying aspirational, has closed a series C funding round led by Stride Consumer Partners as it looks to evolve from cult favorite to scaled prestige...
How Challenger Brands Turn Fragrance Into Consumer Permission And Exit Value
In part one of this two-part series on fragrance, I argued that the consumer industry’s sudden enthusiasm for fragrance benefits challengers more than incumbents. The reason: consumer permission. Large brands can build fragrance capabilities, but they cannot...
Brand Founders On Emma Grede’s “Three-Hour Mom” Approach: Smart Boundary Or Parenting Red Flag?
If there was any doubt, Emma Grede, co-founder of Kardashian- and Jenner-affiliated brands Good American, Skims and Safely and host of the podcast “Aspire,” is showing why she’s an entrepreneur—or, at the very least, a personal-brand machine—to be...
