New Scientist-Founded Brand Terns Wants To Energize The Sun After-Care Segment
Unlike the growing number of sunscreen brands focused on reflecting ultraviolet rays, Terns is addressing their aftereffects. The brand is launching today with two products: Everyday, a $38 cream for regular sun exposure, and Mayday, a $58...
How GrandeLASH Maintains 62% Market Share In The Lash Serum Segment
When Alicia Grande launched Grande Cosmetics in 2008 with GrandeLASH-MD, competition in the eyelash health segment was thin. Now, it’s plump with brands claiming to nourish and enhance lashes,...
The “Medicalization Of Beauty”: Unpacking Skincare And Aesthetics’ Convergence
The overlap between the beauty and aesthetics industries is increasing. L’Oréal recently took a 10% stake in Galderma, the pure-play dermatology company that markets Botox alternative Dysport, and Crown Laboratories announced it’s acquiring Revance Therapeutics, the company behind...
Curious If Someone’s Had Work Done? Aesthetic Injectors On TikTok Will Suss It Out
Like dermatologists populating TikTok with tips on sun care and skin conditions, aesthetic injectors administering treatments such as Restylane, Juvederm, Botox, Dysport and Daxxify are bringing their expertise to the masses on the app, where users...
Instagram-Unworthy?: How Beauty Brands Are Approaching IG Amid TikTok’s Ascendance
Many beauty brands have seen their Instagram engagement and return on investment for advertising on it plummet, and some are moderating their activity on the Meta-owned platform as a result. For example, skincare brand
