Why At-Home Wellness Centers Are 2022’s Biggest Luxury Must-Have

Sales of at-home beauty devices boomed after the onset of the pandemic as spa and salon closures forced consumers to take beauty upkeep into their own hands. An equally impressive sales boom that received less...

Wonder Valley’s Alison Carroll On Letting Go Of Strict Expectations And The Joy Of Packaging Material Limitations

At some point in the short history of cool direct-to-consumer brands remaking consumer categories, entrepreneurs turned their sights to olive oil. There are sustainable chic olive oil brands like Onsuri, Brightland and Citizens of Soil, CBD-tinged players such...

This Microbiome- And Eco-Minded Brand Shrinks Skincare Into Concentrated Tablets

Laurie Mias is an entrepreneur four times over. In 2010, she opened a natural wine cellar in Copenhagen. Four years later, she stuck to the beverage theme, with a plot twist, by founding a cold press organic juicery...

Beauty For Real’s 62-Year-Old Founder Leslie Munsell’s Makeup Tips Are Going Viral With Young Consumers On TikTok

Donna Lopez, founder of beauty brand development agency Making Lemonade, believes no founder is too old to go on TikTok—and her 62-year-old client Leslie Munsell, founder of the cosmetics brand Beauty For Real, is validating her...

DIBS Beauty CEO And Co-Founder Jeff Lee Intends To Build An Influencer Brand That Lasts

After a period of considerable celebrity and influencer brand proliferation, there’s understandably consumer fatigue. A headline in a recent The New York Times article by beauty writer Rachel Strugatz aptly summed up the feeling when it pleaded...