Hello Products’ Craig Dubitsky On Colgate’s Acquisition Of His Brand, Merchandise Expansion And The Importance Of A Supportive Spouse

Colgate-Palmolive Co.’s acquisition of Hello Products caught the burgeoning oral care company’s employees by surprise. “I couldn’t say anything,” reports Hello founder Craig Dubitsky, typically not one to hold back. The deal for an undisclosed amount of...

Launching At Target, Makeup Brand Love You First Has A Confidence-Boosting Message For Teens And Tweens

RealHer is bringing an empowering message to Target with new color cosmetics line Love You First. Entering more than 200 doors, Love You First or LYF is designed to offer cheerful confidence boosters to tweens and...

This New Natural Beauty Brand Is Trying To Do As Good For The Earth As It Does For The Skin

In 2017, Eric Kuskey, president of Manhattan Avenue Brands and longtime architect of celebrity brand deals for famous names such as Heidi Klum, Jennifer Lopez, Drew Barrymore and Iman, was having lunch in Manhattan Beach, Calif., when...

Retail Buyers Reveal Their Favorite Finds From IBE LA 2020

Indie Beauty Media Group’s 2020 expo season kicked off last Wednesday and Thursday with the trade show IBE LA taking over the Magic Box at The Reef in downtown Los Angeles. Nearly 190 beauty, wellness...

How Off Are Indie Beauty Brands’ Sales Forecasts?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask brand 15 founders and executives: How accurate was your first-year forecast?