Indie Beauty Brands Scrambled To Make The Most Of Monday’s Social Media Outage

Social media behemoth Facebook and its subsidiaries Instagram, WhatsApp and Oculus VR went dark at around 11:30 AM Eastern Standard Time on Monday and were down for about six hours. On Twitter, pundits posited the outage...

“Not Another Influencer Brand”: Diipa Büller-Khosla Gets Serious About Skincare And Championing Desi Women With Inde Wild

Influencer and model Diipa Büller-Khosla pulled from her background to start her beauty brand Inde Wild. Her mother Sangitha Khosla is an Ayurvedic doctor and dermatologist, so the 30-year-old grew up surrounded by all things...

The Lowdown On Beauty Product Certification

For brands, the process of becoming certified by third-party organizations can be tedious. There’s a big group of possible certifications to explore, and a web of domestic and international suppliers to get in order to meet their requirements....

Selena Gomez’s Rare Beauty, Loum Beauty, Philosophy And Benefit Cosmetics Team Up To Break Mental Health Taboos

Rare Beauty, Loum Beauty, Philosophy And Benefit Cosmetics have reunited for the second round of #BeautyCares, an campaign in partnership with the nonprofit National Alliance On Mental Illness committed to ending mental health...

What Beauty Brands Should Know About Expanding From Direct-To-Consumer Distribution To Retail

Even in an age when consumers anywhere can shop from beauty brands online, retailers remain incredibly attractive prospects for them. After originally starting in direct-to-consumer distribution, Maes Face, gen Z skincare line, and Vegamour, a brow,...