Does It Really Take $1.5M To Build A Beauty Brand?
Julie Fredrickson, co-founder and CEO at Stowaway Cosmetics, told Vogue Business that it costs at least $1.5 million to fund the first 12 to 18 months of a beauty brand. In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 founders and executives: Do you think it costs $1.5 million to ...
A Dozen Big-Time Beauty Trends That Stole The Show At IBE LA 2019
When Indie Beauty Expo traveled to Los Angeles for the first time in 2016, indie beauty was in its infancy and small brands were sorting out their places in the broader beauty industry. What a difference three years makes. The nearly 200 brands exhibiting at IBE LA at the California Market Center last ...
Why The Year Of The Pig Could Fatten Indie Beauty Sales In China
As celebrations for Chinese New Year—the year of the pig—captivate China this week, more U.S. independent beauty brands want to feast on what will soon become the world’s top retail market. There are barriers to entry, though, indie brand founders say, ticking off animal testing, a complicated and pricey registration process, and a beauty ...
CBD, The Everywhere Ingredient, Has Invaded Spas
You can’t look anywhere these days without seeing something with CBD in it. CBD coffee. CBD tinctures. CBD tampons. CBD candy. So, it’s no surprise that CBD has made its way to the spa scene. CBD stands for cannabidiol, a constituent of the cannabis plant that doesn’t get you high. The high comes from ...
Millennial-Minded CPG Brand Incubator Brandable Is Challenging The Status Quo On Store Shelves
Hey P&G, you better slather on some Olay because Brandable believes you’re showing your age. The not yet two-year-old consumer packaged goods upstart is out to be faster, bolder and more relevant to young consumers than its 182-year-old predecessor and other legacy competitors that have ruled store aisles. Already, it’s made an impact ...