Sexual Wellness Brand Future Method Strikes Partnership With Reckitt’s Venture Arm

Future Method, a sexual wellness brand with a mission to prepare booties for the bedroom, has formed a strategic partnership with Access VC, the venture capital arm of Reckitt. The partnership involves an investment of...

What Does Glossier’s Impending Sephora Launch Signal About DTC Distribution In The Beauty Industry?

Last week, Glossier, a brand that epitomized the direct-to-consumer craze of the mid-to-late 2010s, announced Sephora will start carrying its products both online and in stores across the United States and Canada in early 2023. Glossier had...

A Content Creator’s Recommendations For Identifying And Working With Content Creators

When the pandemic brought events to a halt, Monica Ramirez, a graphic designer who previously worked on them for Beauty Independent parent company Indie Beauty Media Group, pivoted to full-time beauty, fashion and lifestyle brand content creation....

NielsenIQ: Small CPG Brands Are Set To Gain Market Share As Consumers Increasingly Engage With Them

Small consumer packaged goods brands are poised to gain greater market share, according to Andrew Criezis, SVP and general manager of small business for NielsenIQ. He draws that conclusion based on a worldwide study entitled “Brand Balancing...

What Will The Sustainable Beauty Store Of The Future Be Like?

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 11 retail and sustainability specialists, beauty industry experts and brand founders: What will the sustainable beauty store of the future be like?