Why Retail Media Networks Are Gaining Traction In Beauty And Beyond
As return on digital advertising investment has become trickier to pin down—and could get even more so with the demise of third-party cookies looming next year—brands are diversifying their spend, and the retail media network is emerging as...
Baccarat Rouge 540 And Flowerbomb At Walmart? No, But Dossier’s Fragrances Inspired By Them Will Soon Be.
Maison Francis Kurkdjian’s Baccarat Rouge 540, Yves Saint Laurent’s Black Opium and Viktor&Rolf’s Flowerbomb are coming to Walmart. Well, not exactly, but replicas of them are. Dossier, the digitally native creator of $29 to $49 fragrances inspired by...
New Brand Tumeri Wants To Be The Goli Nutrition Of Turmeric
Before Joseph Zigelboum launched Brooklyn Botany in 2016 as a 20-year-old seeking to carve out a lucrative niche on Amazon—he found one as the body scrub-focused brand generated millions of dollars in sales and was acquired...
From Selling Beverages To Becoming “Uber Of Cannabis And CBD,” Chill Jane Is Making Waves In The Cannabis Consumer Goods Sector
Judging by all of the businesses Udochi Igbokwe has started, she seems like a huge overachiever. She’s the founder of global management firm Chime Group, superfood ingestible and beauty brand Elxr, and cannabis and CBD company...
Clio, Ilia And Amyris Executives On What Makes A Brand Acquisition Material And Post-Acquisition Realities
Many founders think selling their brand is the ultimate sign of success, but striking the right deal is often complicated. Even $100 million businesses can have tricky paths to an exit. Clio, the sexual wellness device and...
