Livestreaming Beauty And Fashion Platform Buywith Raises $9.5M In Seed Funding
Buywith, a beauty and fashion livestreaming startup enabling hosts to shop alongside users in real time, has closed a $9.5 million seed round. IgniteXL Ventures, the global seed fund specializing in technology-driven beauty and wellness investments...
How Playful Haircare Brand Triviso Baked TikTok Into Its Business
Similar to most beauty brands, haircare brand Triviso is aimed at particular consumer demographics—in its case, gen Zers and millennials—but it’s also aimed at consumers who identify with particular TikTok aesthetics. Officially debuting Thursday, it’s second product,...
New Sexual Wellness Brand Playground Creates Lubricants To Enhance Different Sexual Sensations
Playground recognizes that pleasure isn’t one size fits all. With the thesis that different libidos should have different lubricants, the sexual wellness brand launches today with four varieties of lube aimed at women available on...
After Launching With Target And Ulta Beauty In the US, Megababe Is Heading To Cult Beauty In The UK
Personal care brand Megababe is out to leave no thigh unswiped—and a new partnership with Cult Beauty is moving it closer to that objective. “If a woman has thighs that chafe, I want to be able to...
Beauty Brands Discuss Choosing The Right Retail Partners
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 15 beauty brand founders and executives: How did you decide on the right partnerships for your brand?
