Pubic Hair And Public Norms: How Beauty Brands Are Navigating Changing Personal Grooming Attitudes And Practices
In the past five years, publications the likes of Vogue, Elle and Daily Mail have declared the bush is the new...
Ex-Estée Lauder Influencer Marketers Set To Launch Clean Luxury Fragrance Brand Eauso Vert
Launching this June, the fragrance brand Eauso Vert is starting with five fragrances representing a range of feelings and moments in time. “There’s something for everyone,” says co-founder Faye Harris. The fragrance Purple Noon will invite wearers...
“More To Us Than Turnkey”: How KBL Cosmetics Customizes Beauty Manufacturing
During nearly two decades working at a global packaging company to help it expand into Asian and South American countries, Helga Arminak dreamed of breaking into the beauty industry. In 1999, she invested $3,000...
New Supplement Startup WeNatal Brings Men Into The Fertility Conversation
Like many things involving parenthood, men’s roles in the the trying-to-conceive or TTC process haven’t traditionally been front and center. New prenatal supplement brand WeNatal wants to change that. It launches today with two daily...
Helen Of Troy Buys Leading Textured Haircare Brand Curlsmith For $150M
In a hot haircare category, Helen of Troy is adding to its strong bench with the acquisition of textured haircare brand Curlsmith. The owner of Drybar’s haircare products line and Hot Tools’ styling appliance range is...
