“We Always Have Our Phones With Us”: Why Beauty Entrepreneurs And Experts Think SMS Will Become Bigger For Beauty Shopping
The notion of texts for transactions has been around for a while. In 2015, the savvy beverage brand Dirty Lemon made purchasing via text the in thing for cutting-edge digital brands. Today, much bigger players are embracing...
Amid The Hubbub Of Sephora, Fragrance Brand Abbott Is Out To Transport Shoppers To Nature
Last year, when hot girl summer turned into catatonic girl seasons don’t matter anymore due to the Delta variant, a TikToker going by the handle tamillionaire4eva salvaged a bit of hot girl energy at a bar in New...
After Verifying That Skincare Degrades, Unilever Ventures-Backed Exponent Created A System To Deliver Skincare At Peak Potency
Shortly after Elizabeth Whitman sold her in-office beauty service company Manicube to The Red Door by Elizabeth Arden in 2015 and became CMO of the now-defunct spa chain, where she would later become president as well, she was...
With $1.2M In Funding, Glow Botanica Strives To Get Its Natural Hormonal Imbalance Antidotes To As Many Women As Possible
With the new brand Glow Botanica and Hormone University, a hormone health education platform launched in 2020, founder Ana G. Herrera’s goal is to bring hormonal wellness front and center in women’s health across their...
A Staple Of Clean Beauty Retailers, Unsun Cosmetics Launches Diffusion Mineral Sunscreen Line In Over 6,000 CVS Doors
A staple of clean beauty stores, Unsun Cosmetics entered 6,100 CVS doors in February, marking its largest wholesale partnership to date. The drugstore retailer is carrying products priced at $10.99 to $17.99 from the diffusion line Everyday...
