TikTok Tips From Beauty Brands That Have Gone Viral On The Platform
When K18 launched its biotechnology-powered hair treatment at the height of the pandemic less than two years ago, interruptions to brick-and-mortar retail gave it no choice but...
Olaplex Is Definitely Not Alone: 10 Beauty Brand Founders And Execs Reflect On Reformulating Products
It’s not often a reformulation makes headlines, but that’s just what happened to Olaplex last week after concerns about the haircare brand’s usage of the fragrance additive butylphenyl methylpropional or lilial in its hit product No. 3 Hair...
TikTok, “Shark Tank” And Ice Pops: Love & Pebble Goes Viral With Frozen Food-Grade Facial Care
Never underestimate the ability of a cool beauty product to go viral on TikTok—or the opportunities that virality can manifest. Just ask frozen face mask specialist Love & Pebble. After launching in 2018...
David Giuliani, Former CEO And Co-Founder of Sonicare And Clarisonic, Dies At 75
David Giuliani, an engineer and entrepreneur who led Sonicare and Clarisonic to successful exits, died last week from lung cancer. He was 75. A perhaps unlikely beauty and personal care industry game-changer, Giuliani received a graduate degree in...
Seven New Beauty And Wellness Brands Leveraging Plant Ingredients
The haircare category has been science-obsessed lately, as brands like Olaplex and K18 have seen sales skyrocket and investor deals roll in, fueled by innovative ingredients and patented formulations. However, in an examination of new...
