Advice From Leaders Of Fast-Growing Beauty Brands Based On What They’ve Done—And Wished They Would’ve Done

While every beauty brand founder’s journey, mission and merchandise are different, the ups and downs of entrepreneurial endeavors are a shared experience.  Even if it seems like they aren’t, overnight successes are rare in...

OG Makeup Influencer Marlena Stell’s Brand Makeup Geek Is Closing

Makeup Geek, the color cosmetics brand from OG makeup influencer Marlena Stell, is closing next month. Stell announced the news on Instagram and in a YouTube video posted Friday in which she describes the ruinous financial...

What Constitutes A Cult Brand, According To Cult Capital

Cult Capital has a pretty remarkable track record of picking beauty companies that build cult brands. In 2015, the growth capital investment firm formerly known as JMK Consumer backed sunscreen specialist Supergoop, and baby and kids’...

Better For You Wellness Set To Acquire Natural Body Care And Haircare Brand Mango Moi

Better For You Wellness is gearing up to acquire body care and haircare brand Mango Moi. The acquisition will be an all-stock transaction, according to Ian James, CEO of BFYW and founder of The Ideation...

In-House Production Helps Numerous Beauty Brands Sidestep Supply Chain Issues

What’s one of the most effective ways to avoid the supply chain disruptions plaguing the beauty industry? Cut out the weakest links. Numerous independent beauty brands are doing exactly that by handling their own...