Influencer Sommer Ray’s Imaraïs Beauty Enters J.C. Penney As The First Ingestible Brand In Its New Beauty Assortment
After scoring partnerships with Nordstrom, Saks Fifth Avenue and Holt Renfrew in the six months since its launch, influencer Sommer Ray’s brand Imaraïs Beauty will enter J.C. Penney locations with recently revamped beauty...
Should Sulfates Make A Comeback In Haircare?
In light of the news reported by Business of Fashion last week that The Ordinary, a brand from Estée Lauder Cos. Inc.-owned Deciem, is launching a shampoo with sulfates (or sulphates...
Wolf Project Raises $3M To Make An Impact In The Growing Men’s Skincare Market
Wolf Project’s big project of getting men to adopt skincare rituals just got a major boost. The Geneva-based brand has secured $3 million in seed funding from investment firm Ace & Co., former Richemont CEO Richard...
World Of Chris Collins Becomes The First Black-Owned Fragrance Brand At Sephora
Data from The NPD Group shows that super-premium niche fragrance brands doubled their sales last year as the wider prestige fragrance market registered 49% growth. As consumers venture back into the world, they want to smell good...
Inside The Tech Stacks And Teams Powering DTC Beauty Brands’ E-Commerce Websites
It’s pretty tough to be a direct-to-consumer brand today. From establishing differentiation to building awareness, negotiating supplier fees and prioritizing how to allot limited resources, emerging founder-led digitally native brands face consistent challenges....
