Dr. Dennis Gross Skincare Co-Founder Carrie Gross On How The Brand Has Remained Relevant For Decades
While Dr. Dennis Gross Skincare features the name of the practicing dermatologist and skin cancer researcher that launched it more than two decades ago, Gross’s wife Carrie is the brains behind a lot of its operations. She...
Why So Much Is Riding On The Success Of J.C. Penney’s Beauty Concept
At the beginning of this month, J.C. Penney announced the launch of its new beauty format featuring 170 brands, many of them indie, unknown brands led by minority or female founders. J.C. Penney Beauty’s concept of...
J.C. Penney’s New Beauty Concept Is Giving Many Indie Brands Their First Shot At Retail
More than 170 beauty brands across the mass, prestige and masstige sectors will debut at 10 J.C. Penney in-store beauty shops and online on Tuesday in a rollout that will mark one of the more intriguing experiments in...
The Many Responsibilities Of The Modern Beauty Brand Marketer
Contemporary beauty CMOs have expansive responsibilities. They have to be plugged in to data, social media trends, and consumer preferences for principles, promotions and products all while grasping foundational elements of brand building. To explore how CMOs balance...
After A Leg Infection, MRSA, Strong Antibiotics And Hospital Stay Ravaged His Skin, Ben May Created Skin Woof. Now, The Brand Has Entered Superdrug.
During his third year studying engineering at Oxford University in 2014, then 21-year-old Ben May had a routine operation to repair knee ligaments damaged by a soccer mishap. The results were anything but routine. “A week after surgery,...
