How Natural Hair Influencer Whitney White Built A Brand That Quickly Sold Out At Ulta Beauty

In 2015, when Business Insider heralded Whitney White as Michelle Phan of the natural hair movement, the influencer hadn’t followed in Phan’s footsteps to sell products. Three years later, she launched Melanin Haircare, a brand she...

Social Media Audio App Clubhouse Adds Payment Option For Creators

Paid speaking engagements aren’t only in-person gigs now. Clubhouse has introduced a program enabling people to send money to speakers on its platform.  “We’re thrilled to begin rolling out Payments—our first monetization feature...

Why Exposome Is The Next Skincare Buzzword To Pay Attention To

In the skincare industry, the microbiome is having a moment, but, according to Barbara Paldus, founder of Codex Beauty, everyone will be talking about the exposome next. “It’s the buzzword of the future,” she says. It’s also...

When Is An Image A Harmful Lie? Beauty Brands Weigh In On The Great Debate Over Social Media Filters

Huda Beauty founder Huda Kattan has committed to not using filters on her Instagram account and agreed to an advertising rule enacted in the United Kingdom that prohibits misleading filters. The advertising rule...

Hairitage By Mindy McKnight Brings New Hair Product Launches To Walmart

Walmart is building out its beauty partnership with Hairitage, a hair products brand by YouTuber Mindy McKnight and Maesa. Industry sources estimate the brand could achieve retail sales of $75 million this year, up from...