Two Latina-Owned California Beauty Brands Collaborate On Facial Mist
Vive Cosmetics is a fast-growing Latina-owned indie beauty brand famed for its lip products, which come in high-voltage hues like flamingo pink, neon orange and fire-engine red. Recently, it stepped out of its makeup comfort zone to...
Credo For Change Participant Common Heir Set To Launch With Clean, Clinical And Plastic-Free Skincare
Common Heir is taking an uncommon approach to a skincare classic. Available for pre-launch today and officially launching on April 6, the brand is kicking off with one waterless product, Vitamin C Serum. Priced...
With An At-Home Spit Test, New Brand Veracity Is Helping Consumers Biohack Their Skin Health
While a 29-year-old student at Harvard Business School seven years ago, Allie Egan was afflicted by stubborn dry patches. “I Googled everything under the sun and went to a dermatologist,” says Egan. “My dermatologist was like, ‘It’s contact...
Very Good Light Expands From Content To Skincare With The Launch Of Gender Barrier-Busting Brand Good Light
Since beauty content website Very Good Light launched in 2016, it’s been a champion of diversity and equity in the beauty industry. Now, its co-founders David Yi and Michael Engert are bringing transferring those principles...
The Tricky (And Costly) Question Of Whether To Handle PR And Marketing In-House Or Outsource
In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 36 brand founders and executives: How do you market and advertise your products? Do you work with a public relations agency or...
