American Beauty Brands Rethink International Expansion Strategies Amid Trump’s Trade War

President Donald Trump’s immigration, tariff and foreign policies have spiked Americans’ anxiety about traveling abroad, and cooled visits from travelers abroad into the United States. They’re not the only ones. Businesses are changing their views on...

“Not Just A Model That’s Pretty”: How Marianne Fonseca Scored Funding For Gente And Plans To Build The Body Care Brand

In the seven months she pitched Brazilian-inspired body care brand Gente to venture capital investors, model-turned-founder Marianne Fonseca faced skepticism, rejection and the constant refrain that its numbers “weren’t big enough.” Finally, she encountered one—Webster Capital founder...

“Nowhere Left To Cut”: How Trump’s China Tariffs May Force Unbound To Double Prices To Stay Afloat

If President Donald Trump’s 145% tariffs on Chinese imports to the United States hold, Polly Rodriguez estimates she will have to double the prices she charges for her sexual wellness brand Unbound’s products. ...

4 Ways Bootstrapped Skincare Brand Mara Holds Its Own Against Well-Funded Competitors At Sephora

At Sephora, most brands that shoppers may consider indie—Summer Fridays, Tower 28, Glow Recipe, Kosas and Topicals, for example—have all received millions of dollars in institutional funding. In the beauty industry, many believe it’s virtually impossible to thrive...

Countering DEI Retrenchment, Macy’s And AMP Beauty Partner To Spotlight Brands From Underrepresented Founders

While some retailers are scaling back their commitments to diversity, equity and inclusion, Macy’s is making a move in the other direction by partnering with online commerce and insights platform AMP Beauty to spotlight emerging beauty brands...