Has The Beauty Industry Reached Peak Incubator?
Before releasing The Ordinary in 2016, the brand that changed skincare with affordable, ingredient-centered products, parent company Deciem had developed at least a dozen brands. Named for the Latin word for “tenth,” founder Brandon Truaxe steered it...
IBMG’s New Adit Service Positions Brands For Success At Major Retailers
Indie Beauty Media Group, the company behind Beauty Independent and Indie Beauty Expo, is launching Adit, a service facilitating the curation and onboarding of rising beauty and wellness brands for the world’s leading retailers.
VC-Backed Brand Bubble’s Affordable, TikTok-Charged Gen Z Skincare Strategy
Digital marketing expert and millennial Shai Eisenman is giving gen Z, which she declared the “best generation in history,” affordable skincare formulated for teenagers with her new venture Bubble.
Three Critical Phases Of Formulation And Product Development
When Sarah Brown, founder of skincare brand Pai, couldn’t find a solution to her chronic urticaria, a condition that caused itchiness and hives on over 80% of her body, she created the remedy herself. “One...
Rufescent Wants All Women To Be Able To Find The Right Red Lipstick For Them
Until Kristin McIntyre was 28, she stuck to colorless ChapStick on her lips. “I’m five-three and super petite, and my lips are just like damn, they’re the first thing you see, and I hated the idea of emphasizing...