WLDKAT Launches At Ulta Beauty With Revamped Packaging, Lower Prices And CBD-Free Formulas

It’s been a wild year and a half for WLDKAT. The clean, ingredient-forward brand launched by former Urban Decay executive Amy Zunzunegui in the early days of the pandemic has unveiled redesigned packaging,...

A Cosmic Guide To October 2021: Horoscopes For Beauty Entrepreneurs

Libra season begins with our last Mercury retrograde of 2021. This time, in Libra, we look back at past conversations to see where the discourse went awry and where balance is needed. As long as we...

Fearless Fund Winner Nude Coco’s Lotion Stick Is Good For The Bod (And Not Bad For The Bathroom Cabinet Either)

The brand Nude Coco was born out of sibling love. Specifically, the love founder Courtney Carter has for her younger sister. When Carter went on vacation with her family in the summer of 2019, she noticed her...

LilyAna Naturals Makes A Big Move Beyond Amazon With A Nationwide Rollout At CVS

Hey TikTok-fueled CeraVe, a new player on retail shelves has its sights set on “switchin’ the positions” in the skincare market with you. LilyAna Naturals strives to be hottest drugstore beauty property at local pharmacies throughout the...

What Beauty Editors Want Brands To Send—And What They Absolutely Don’t Want Them To Send

Before the pandemic, beauty closets were staples of women’s publications. Designated rooms or shelves at publications’ offices, they were filled with new launches typically organized by category to help beauty editors keep track of the deluge of products...