How Clean Cosmetics Brand True + Luscious Has Used Purchase Order Financing To Fuel Growth
In January 2019, a large beauty subscription company issued a purchase order for $1.5 million worth of True + Luscious’s merchandise. Mehir Sethi, founder of the clean makeup brand, was excited to fulfill the purchase order, but...
CEO Natasha Cornstein Believes Blushington’s Pandemic-Era Changes Have Made It Much Stronger
There are many companies that will look very different coming out of the pandemic than they did going into it. Blushington is one such business. Centered around makeup services at brick-and-mortar locations prior to the coronavirus, it...
Brand Founders And Execs Weigh In On Sephora’s And Ulta Beauty’s Big Retail Partnerships
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 28 founders and executives: What do you think of the recently revealed partnerships between Ulta Beauty and Target, and Sephora and Kohl’s?...
What’s Behind The Fragrance Category’s Surprising Recent Growth—And The Brands Poised To Keep It Going
Fragrance has been the beauty industry’s dark horse during the second half of 2020. In the second quarter, the category in the United States prestige beauty segment was down 37% thanks to stay-at-home orders and retail shutdowns, but...
Beauty Entrepreneurs Share How They Learned To Communicate Their Brand’s Story
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 27 founders and executives: How has the story of your brand evolved over time, and what tools have helped you hone it?
