Successful Customer Retention Tactics For Indie Beauty Brands
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 21 brand founders and executives: What are customer retention tactics that you’ve used successfully?
As The CBD Market Matures, E-Tailer Poplar Diversifies Its Assortment And Releases A Wellness Catalog
Poplar is evolving beyond its CBD e-tailer beginnings. With the input of Blair Lauren Brown, creator of early CBD beauty brand Verté Essentials, who joined the company started by CEO Beryl Solomon as co-founder and chief product...
After Entering Liberty London, Textured Haircare Brand Holy Curls Heads To The Detox Market
Starting at 7 years old, Badria Ahmed’s mother chemically relaxed her thick curly hair. “My mother was raising five children, three of us girls who all had different textures of Afro hair,” says the Somalia-born London resident who...
Former Lawyer Caroline Levy Comes Out Of Retirement To Launch Wine-Inspired Skincare Brand Zinda Beauty
Long before the coronavirus, former lawyer Caroline Levy was enjoying retirement by taking trips to wine country in the South of France. On one trip to the Rhone region, she discovered a face cream made at a vineyard....
What’s It Going To Take To Turn Around The Makeup Category?
The numbers are staggering. Prestige color cosmetics sales plummeted 31% to $1.4 billion in the third quarter of 2020, according to The NPD Group. With the exception of nail products, which were aided by the closing of...
