Halloween Could Be Spooky For Beauty This Year
The beauty industry is looking for new ideas to scare up Halloween sales this year. Although Halloween doesn’t have the sales kick of other holidays, it’s a crucial social media magnifier for makeup brands as customers and influencers...
Following Sales Growth, Coconut Lube Specialist Coconu Readies For Its Next Chapter
Like many sexual wellness brands, personal lubricant maker Coconu has experienced a serious sales spike since March, when the pandemic hit the United States hard. “Aside from some supply chain and inventory issues that I think a...
California Just Approved Two Major Beauty Laws. What Else Should Be Done To Govern Beauty?
For this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we touched base with 28 brand founders, executives and retailers about two California laws signed by Gov. Gavin Newsom last week involving the beauty industry,...
What’s Changed For Beauty Employers And Employees Amid The Pandemic?
The pandemic and the power of indie beauty are reshaping hiring and professional development in the beauty industry. Rather than giants like Coty and L’Oréal turning to outside assistance to fill executive-level positions, it’s increasingly emerging...
The Medicine Cabinet Is Getting A Makeover From Brands Challenging Over-The-Counter Staples
There’s a brand counterculture brewing that’s remaking the over-the-counter medicine category. Drugstore classics like Claritin, Band-Aid and Excedrin are being challenged by startups, including Welly, Tru-Colour Products, Marea and Hilma, that have created better-for-you...
