What It Takes To Get On Grocery Store Shelves
Business of Fashion recently heralded grocery aisles as the next beauty destination. In the trade publication, Rachel Strugatz writes, “Imagine a world where shoppers can pick up high-end moisturiser and vegan almond flour tortillas in one place.”...
Stressed Out? Pursoma Will Help You Disconnect, Decompress And Detox
Before the pandemic, people were stressed out and glued to their devices. Since it, stress and technology dependence has only increased. The natural bath and body care brand Pursoma is particularly well-suited to address the anxiety...
Aˈme-ke Is A One-Stop Online Shop For Black-Owned Brands Across Beauty Categories
Shortly after Fenty Beauty launched in 2017, Emeka Anyanwu, an attorney who’d recently gotten an MBA, took notice of Black-owned beauty brands entering retailers like Sephora, Ulta Beauty and Target. “It was an exciting time for Black-owned beauty...
Ex-Glossier Exec Henry Davis’s New Brand State Of Enters The Hot (Flash) Menopause Personal Care Category
Pandemic be damned. Arfa Inc., the incubator behind sweat products specialist Hiki, has launched State Of, its second brand in six months, with products tackling the effects of perimenopause and menopause. State Of joins a burgeoning...
Men’s Brand Founders On National Retail Expansion And Key Pivots
Men’s grooming is in the process of a makeover. Once a one-note segment centered on basic hygiene products, a new crop of independent male-centric brands has established a strong grip on a growing number of men...
