
Airless Pumps And Large Sizes: How The Pandemic Is Shaping Beauty Packaging
There may be no other period in history in which packaging has received as much consumer attention as it has during this pandemic. The mysteries lurking on the exteriors and in the interiors of merchandise have put it...

Four Retail Experts On The Extremely Uncertain Future Of Beauty Shopping
There’s no roadmap for operating beauty stores during a pandemic. As the strictest shelter-in-place restrictions begin to lift in many jurisdictions across the United States, retailers are sorting through how to allow and urge shopping while keeping their...

Palette by Pak Founder Kate Westad Believes Refill Is The New Recycle
While packing for a trip to Paris last year, Minneapolis resident Kate Westad was frustrated by the number of travel-sized products she had to bring to meet her beauty needs. They were wasteful and occupied a ton of...

Indie Hair Removal Brand Wakse’s Sales Have Soared 1,100% In The Past Month
Across America and beyond, things are becoming hairier and hairier. Specifically, those things are legs, armpits and bikini lines. Increasingly, women are deciding enough is enough, and performing a version of the quarantine chop on their body...

Is Safe Beauty The New Clean Beauty?
In the years leading up to the pandemic, the clean beauty trajectory had been one of unmitigated progress. In 2010, The Detox Market first popped up in Los Angeles, and Follain and Credo started three and five years...