
Two OB-GYNs Launch E-Tailer Intimate Wellness Shop With A Diverse Array Of Women’s Health And Sexual Pleasure Products
In nearly two decades as an OB-GYN, Janet Williams has tended to hundreds of patients that apologize for asking about issues they’re dealing with. “It’s crazy that they feel that way. We want to shift that way of...

Indie Beauty Brands Share How They’re Trying To Reach Gen Z Consumers
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 brand founders and executives: Have you shifted marketing efforts to reach gen Z?

Three Standout Scandinavian Beauty Brands To Watch
In recent years, beauty products from Scandinavia have become increasingly popular in Europe and the United States, spawning an S-beauty trend that has consumers snapping up merchandise with sleek packaging worthy of the chicest bathrooms. Brands like Byredo, L:A...

How Lavido Went From A Single Diaper Salve Made In Israel To A Global Natural Beauty Brand
When makeup artist Angela Levin was traveling in Israel, she wandered into one of Lavido’s four stores in the country and fell in love with the natural skincare brand. Upon returning to the United States, she used...

Inspired By Founder Victoria Watts’ Son Cyrus, Skincare Brand Victorialand Beauty Introduces Packaging For The Visually Impaired
Before Victorialand Beauty founder Victoria Watts’ son Cyrus was born partially blind as a result of the hereditary condition familial exudative vitreoretinopathy that affects retinal blood vessels, visual impairment didn’t enter her frame of reference. She admits,...