23 Bold Indie Beauty Predictions For 2023

Since the pandemic began, economic forecasts have been as shaky as the economy. So, predictions that the United States will plunge into a recession in the next year should be viewed with skepticism. Still, no one in...

Uoma’s Sharon Chuter and Pacifica’s Brook Harvey-Taylor On Aligning Activism With Running A Business—And The Price They Pay For It

Increasingly, people are participating in consumerism based on their personal credos, whether they involve workers’, women’s or animal rights, environmentalism, racial equity, poverty alleviation or another issue. Nearly 85% of gen Zers, for example, say they buy based...

Brands Forecast Skincare Trends That Will Be Big In 2023—And Ones That Will Be Over

As we look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 31 skincare brand founders, executives and experts the following questions: What skincare trend do you...

Brands Disrupt The Dandruff Category As OTC Products Continue To Proliferate

In the campaign for its new Anti-Dandruff Shampoo, Procter & Gamble-owned haircare brand Ouai calls upon consumers to “do more than drugstore,” a phrase that underscores the opening it detects to move consumers up the beauty industry...

Peach & Lily’s First-Ever Brand Campaign Lets NYC Subway Riders In On People’s Skin Secrets

In a spot for Peach & Lily’s new advertising campaign called “Beauty without Secrets,” Alicia Yoon, founder and CEO of the skincare brand, reads a letter from a fellow mother that confesses, “As happy as I was...

Jupiter Takes An Inside-Out Approach To Scalp Care With New Supplement

Jupiter is getting to the root of scalp health with a new supplement that has roots— ashwagandha and turmeric roots, to be specific—as well as vitamins biotin, palmitate, ascorbic acid and more. Priced at $35 on subscription...

Ancora Holdings Shutters Vapour Beauty And Taos AER

Vapour Beauty is the latest brand to call it quits. The groundbreaking clean cosmetics and skincare brand announced it will end operations via email and social media. A poetic social media message posted three days ago...