Revela Uses The Power Of AI To Discover New Skincare Molecule Fibroquin

Humans alone may not be equipped to find a needle in a haystack, but they could with the help of artificial intelligence. Revela set out to find the skincare equivalent of a needle...

To Mark Its Styling Debut, Fable & Mane’s First Global Campaign Makes A Statement About South Asian Diversity

For its first global advertising campaign, Fable & Mane is reinforcing its core pillars: It’s a hair oil authority unabashedly rooted in South Asian culture. Centered on the $38 product MahaMane Smooth &...

Has The Beauty Influencer Brand Bubble Popped?

For influencers looking to get into beauty, 2023 couldn’t have started less auspiciously. Forma Brands, an incubator with brands connected to influencers and celebrities the likes of Jaclyn Hill and Ariana Grande, who’s taking hers, R.E.M. Beauty, elsewhere,...

This New Brand Wants Makeup Removal To Be As Intentional As Makeup Application

Four years ago, Shaun O’Hollaren and Riley Egan, friends dating back to the early days of their careers when they were trying to make it as talent agents, were catching up with each other during Thanksgiving...

Earth Harbor Readies To Enter Ulta Beauty, Grows Third-Party Manufacturing Business

In 2018, Ali Perry-Hatch started selling Earth Harbor products at farmers’ markets, but she was out to place the brand in much larger distribution. “Right away my sights were on Whole Foods and Ulta,” she...

Selfless By Hyram And Item Beauty By Addison Rae Exit Sephora 

Selfless by Hyram and Item Beauty by Addison Rae are departing Sephora.  Selfless by Hyram, the brand created by skincare influencer Hyram Yarbro in partnership with The Inkey List, landed...

Incubator Evoq Brand Lab Believes New Brand Cacaye Can Become A Skincare Classic

Cacaye, beauty incubator Evoq Brand Lab’s first brand, was developed to be the opposite of a flash in the pan. It’s starting with three skincare products priced from $42 to $75: CaCay + C Fermented Cleansing Oil,...