Rachel Brown
Is It More Stressful Than Ever To Be An Indie Beauty Brand Founder?
The onset of the pandemic was undoubtedly a stressful period for everybody, including indie beauty brand founders, but the stress hasn’t faded since. As we check in with founders, we hear time and time again just how stressful...
Heyday Acquires ZitSticka As The Acne Patch Segment Sees Deal Activity
The acne patch segment is bursting with deal activity. The latest is Heyday’s purchase of ZitSticka, the brand known for its microdart pimple patch Killa, for an undisclosed price. On Monday, middle-market investment firm 5th Century...
Contract Manufacturer Dynamic Blending Showcases Its Sustainability Capabilities As It Expands And Upgrades Facilities
Turnkey contract manufacturer Dynamic Blending is increasing the size of its facilities by 60% to 133,000 square feet, pushing into new product categories and showcasing its sustainability capabilities. Started in 2015 in co-founder and principal Jordan Erskine’s...
Smaller Brands Selling Dry Shampoo Benefit From Unilever Recalling Dry Shampoos Due To Benzene
Since Unilever voluntarily recalled 19 aerosol dry shampoos from popular brands such as Dove, Tresemmé, Sauve, Nexxus and Bed Head last month due to concerns over the carcinogen benzene, consumers and retailers have sought out dry shampoos from...
Is Beauty Consumer Fatigue Setting In?
Data from the firms Spate and Launchmetrics shows online search volume for beauty decreasing. In its daily news roundup, beauty industry trade organization CEW described Spate’s data as revealing that “consumer confidence is...
Founder Lindsay Knaak-Stuart On Why She Said Goodbye To Body Care Brand Meant
Seven years ago, Lindsay Knaak-Stuart spotted a white space that others would later conclude could generate plenty of green. “In 2015, no one was really talking about body care,” she remembers. “It was still Dove body wash and...
Athr Beauty’s New Customer Acquisition Strategy Is Giving Away Its Mascara
“Who doesn’t want a free mascara?” asks Athr Beauty CEO and founder Tiila Abbitt. She’ll know the answer to that question in two weeks, when her clean makeup brand’s campaign offering its $28 Big Bang Mascara complimentary...
