Veil Cosmetics Unveils Campaign With (Gasp!) Women Over 40 And Expands Distribution Globally
In an era in which the beauty industry has focused on inclusivity, a fortysomething in makeup advertising remains a rare sight. But Veil Cosmetics has put two in its latest campaign, plus a thirtysomething in an unusual...
Beauty Trends To Watch From Indie Beauty Expo New York 2019
Tata Harper, Briogeo and Vapour were among the first 80 brands to participate in Indie Beauty Expo when it premiered at the Altman Building in New York five years ago. Since that time, they’ve reeled...
How Indie Beauty Companies Are Coping With Hurricane Dorian And Supporting Affected Communities
Hurricane Dorian hit the Bahamas and the Florida coast over Labor Day weekend, unleashing devastating destruction in its path. It’s claimed at least 20 lives and left thousands of homes in ruin in the Bahamas, which has...
BeautyIndependent.de Launches In Germany For Full-Throttle Support Of Beauty Entrepreneurs
Sprechen sie deutsch? Beauty Independent does. This week, the Indie Beauty Media Group officially launched BeautyIndependent.de, a German-language counterpart to Beauty Independent that will champion beauty entrepreneurs in Europe with original reporting,...
Consumers Are Demanding Greater Transparency From Beauty Brands. What Does That Really Mean?
“Accessibility and transparency build trust,” declared Hilary Duff’s character Kelsey Peters in a pitch to investors during a recent episode of the TV Land show “Younger” called “It’s All About The Money, Honey.” She was talking about posting...
