New Makeup Brand Nazarr Is Making Sure South Asians Aren’t Left Out Of The Beauty Conversation

For all the talk of diversity in the beauty industry, many groups remain underrepresented. South Asians are one such group. While there are more than 5 million people of South Asian descent in the United States and...

Indie Beauty Brand Founders Share What They Learn From Competitors

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 19 brand founders and executives: What have you learned from a competitor that’s helped your business grow?

How Body Positive Is The Beauty Industry Really?

In September 2004, Dove unveiled its groundbreaking Campaign for Real Beauty with an ad for thigh-firming cream. It featured bigger than average models posing in lingerie alongside the words, “New Dove Firming. As tested on real curves.” The...

Uplink Live Builds Source For Growth With Launch Partners And Referral Program

With the onboarding of packagers, logistic companies, ingredient suppliers, distributors, product manufacturers, and the addition of a referral program, Uplink Live has quickly developed into a new source for growth for...

Do Silicones Deserve Their Bad Rap?

The beauty industry loves villains. Be they sulfates or aluminum, the catalog of beauty bogeymen is long and diverse, which isn’t to say many of them don’t deserve their bad reputations. It’s widely understood ingredients like formaldehyde and...