8 Trends Sweeping The Natural Deodorant Segment
Globally, aluminum is at the center of trade battles and, nationally, it faces threats from natural deodorants that want to topple it in personal care aisles. The aluminum-free forces are gaining ground. Procter & Gamble’s purchase of Native...
New Brand Type:A Is Driven To Win Over Natural Deodorant Doubters
Do you want your deodorant to be a consummate underachiever? Of course not. Type:A, the opposite of a personal care slacker, is joining the ranks of aluminum-free odor busters on a Tracy Flick-esque mission to outclass the...
A.S Apothecary’s Amanda Saurin Takes A Spirited Jaunt Beyond Skincare With Fierce Botanics
Amanda Saurin has a great excuse to day drink. The herbalist and homeopath founder of A.S Apothecary has branched into the beverage business with the introduction of Fierce Botanics, a company that demonstrates the increasing reach...
Root Has Gone From Kitchen Project To Million-Dollar Mineral Makeup Brand And Retailer
Wherever there’s a kitchen table in America, there’s a possible beauty brand in the works. In 2013, crafty Iowa mom, wife and entrepreneur Krista Dolash was mixing ingredients on hers to formulate foundations and lip products. Pregnancy had...
Smudging, The Ancient Cleansing Ceremony, Has Sparked The Most Millennial Of Modern Fragrance Trends
In an age when cars drive themselves, robots clean floors and faces unlock phones, a large portion of the population (read: millennials) has suddenly become enamored with all things ancient. Smudging is case in point. Once considered the...
