Do The Dew: Minimalist Makeup Brand Undone Expands At Ulta Beauty, Launches Makecare Skincare-Makeup Hybrid Products

In prestige beauty distribution at the likes of Sephora, minimalist clean makeup brands such as Westman Atelier, Kosas and Saie are expanding. In masstige distribution, Undone is doing the same. The brand from Tru Fragrance, an...

David Giuliani, Former CEO And Co-Founder of Sonicare And Clarisonic, Dies At 75

David Giuliani, an engineer and entrepreneur who led Sonicare and Clarisonic to successful exits, died last week from lung cancer. He was 75. A perhaps unlikely beauty and personal care industry game-changer, Giuliani received a graduate degree in...

How Everyday Humans Founder Charlotte Pienaar Is Carefully Growing A Bootstrapped Brand Fitting Her Values At Major Retailers

The idea of “wokeness” has become a punching bag for politicians of late, but, in the beauty industry, Charlotte Pienaar argues it’s only growing in power among her brand Everyday Humans’ target audience of zillennials. “They are currently...

Solara Suncare Goes Into Target With Go! Collection While Maintaining Prestige Distribution

Stephanie DiPisa is used to balancing things. After all, she’s a parent and entrepreneur. And she’s managing her busy business and family while trying to keep Lyme disease at bay. The balancing acts in her life were practice...

As Beauty PR Veers Closer To Advertising, PR Pro Dianne Vavra Opens A Store As A Genuine Stage For Beauty Brands And Vintage Pieces

After decades in the beauty PR biz, Dianne Vavra, founder of Spotlight Beauty PR and former senior VP of press relations at Christian Dior, has accumulated plenty of horror stories. There was an A-list American actress in Paris...

OG Makeup Influencer Marlena Stell’s Brand Makeup Geek Is Closing

Makeup Geek, the color cosmetics brand from OG makeup influencer Marlena Stell, is closing next month. Stell announced the news on Instagram and in a YouTube video posted Friday in which she describes the ruinous financial...

What Constitutes A Cult Brand, According To Cult Capital

Cult Capital has a pretty remarkable track record of picking beauty companies that build cult brands. In 2015, the growth capital investment firm formerly known as JMK Consumer backed sunscreen specialist Supergoop, and baby and kids’...