The Why Of The Y Chromosome: Indie Brand Founders Discuss The Challenges Of Marketing To Men
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 11 founders and executives: What are the challenges you face aiming an indie brand at men?
Beauty Blogs And Instagram Feeds Don’t Get Chicer Than Eco Chic Beauty
Yenny Khan is a beauty late bloomer. She didn’t use makeup until she was a high school senior and, even after that, stuck to a handful of basic products. Five years ago, Khan switched to clean personal care...
Indie Beauty Companies Give Good Gift This Holiday Shopping Season
While beauty conglomerates churn out slick beauty gift sets faster than you can say happy holidays, indie beauty brands bring more thought to the what and why of holiday gift sets. As this tumultuous...
Are Indie Beauty Brands Left Out As Makeup Artists Become Major Influencers?
In the weeks after she launched Kosås in October 2015, Sheena Yaitanes busily reached out to actresses and makeup artists to persuade them to try the beauty brand’s lipsticks for red carpet events, where she...
Doll Face Beauty Merrily Marches Onto The Websites Of Target And Urban Outfitters
Doll Face Beauty takes a playful approach to skincare, but it isn’t playing around when it comes to retail distribution. The brand’s vintage-inspired products are hitting Target’s and Urban Outfitters’ websites early next year. The road to Target...
