Beauty Brands Join Health-Conscious Women On Retreats

Last December, Shilpi Chhotray left the go, go, go pace of her day job as a senior communications officer at a non-profit and her urban San Francisco existence behind for a week of sun salutations and sea...

Rising Beauty Brands Land Starring Roles On American Beauty Star

American Beauty Star, the makeup and hair competition premiering Thursday on Lifetime, is turning the spotlight on beauty brands that aren’t television regulars. Instead of L’Oréal, CoverGirl, Dove or Pantene, the show has secured Huda Beauty,...

Essential Intel From OG Essential Oils Guru Hope Gillerman

In 2008, the year doTerra started, Hope Gillerman was trying to break through to beauty shoppers at Henri Bendel with her essential oil blends line H. Gillerman Organics. She had a tough task. The recession...

Rebel Cause: Regina Merson Reimagines Makeup For Modern Latinas

Regina Merson often straddled two cultures and careers. She spent most of her life in the United States, yet has a deep attachment to her native Mexico; and she was an unhappy attorney with a side passion for...

Creativity And Occasionally Creepy Makeup Fuels Julia Salvia’s Social Media Following

In a telltale sign of the times, Julia Salvia perfected her social media persona during entrepreneurial studies classes in college and graduate school. She learned that being another Kim Kardashian clone wasn’t going to score her a passing...