The Makings Of A Beauty Consumer Today
Yusra Khan, a high school senior at Orinda Academy in Northern California, isn’t afraid to spend her savings – or her parents’ – on mascaras, palettes and highlighters that cost $20, $30 or more at Sephora and...
How To Optimize Your E-Commerce Site For Direct-To-Consumer Success
Virtual storefronts are essential windows to your brand, and they can be plenty lucrative, too. Consumers are increasingly comfortable buying skincare, makeup and fragrance digitally, pushing online beauty product sales up 14% from 2015 to 2016,...
Sex (Oil) Sells: An Unsalacious Story Of The Products And Passion Driving Province Apothecary
Julie Clark is a maker in the truest sense of the word. She’s compelled to make stuff. That longing led her first to costume design and wardrobe styling in New York, where hostile workplaces distressed her,...
American Provenance Births Baby Products For Cool Dads
American Provenance’s understated baby personal care products are based on an unconventional hypothesis: Not everyone with a baby wants babyish personal care. The natural brand’s baby oil, diaper cream and baby...
Shiro Cosmetics Grows Its Niche With The Acquisition Of Hello Waffle Cosmetics
Shiro Cosmetics, pop culture savant of the online beauty segment, has acquired digital makeup brand Hello Waffle Cosmetics. The deal is Portland, Ore.-based Shiro’s second and includes the lipstick line Howl Cosmetics...
