Indie Beauty Expo Heads To London With Future International Destinations TBD

Indie Beauty Expo is traveling to London next year for its first international trade show. Taking place in October at The Old Truman Brewery, the London edition of Indie Beauty Expo (IBE) will present 80...

How To Effectively Sample Beauty Merchandise

Long before Birchbox and Ipsy, Kiehl’s figured out samples create sizzle. Customers flocked to the brand’s stores in the 1990s for the then rare giveaways. Now, most beauty brands and retailers have followed Kiehl’s lead for...

Mascara, Queen Of The Beauty Industry, Fends Off Lash Extensions And Falsies

Until receiving lash extensions from Urban Retreat in Minneapolis a year ago, Kaki Ronning, a health and beauty buyer at e-commerce company Bluestem Brands Inc., struggled constantly with crumbly mascara and...

Houston Beauty Community Takes Stock Of Hurricane Harvey’s Personal And Professional Toll

Hurricane Harvey’s high winds, pounding rain and the resultant torrential flooding have wreaked havoc on populous cities in Texas, particularly Corpus Christi and Houston, killing 10 people, injuring countless others, and sweeping commercial buildings and homes in its wake....

Rise Of The Anti-Amazons: Five E-tailers Shaking Up The Online Beauty Scene

A latecomer to the beauty segment, e-commerce is biting off a bigger piece of the global beauty sales pie than ever before. Online sales accounted for 6.9% of the global beauty market...