Will Fragrance Be The First Non-Gendered Beauty Category?
Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to super floral girly scents,”...
Clove + Hallow Aims To Be The MAC Cosmetics Of Clean Beauty
Watch your back, MAC Cosmetics. Clove + Hallow is coming for you. Atlanta makeup artist Sarah Biggers and her clients are huge fans of MAC’s intense pigments, diverse shade assortments, unapologetic artistry and not-so-exorbitant prices....
Juggling Act: Founders Discuss The Challenges Of Heading Brands While Working Elsewhere
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders: How do you balance running a beauty brand with your day job?
Body Positive: Palermo Body Rides Retail Into The Black
It pays to be liked and, right now, stores really like Palermo Body. The brand’s slamming social media, sophisticated stripped-down packaging and purposeful natural formulations compelled Anthropologie, Goop and Neiman Marcus to seek...
How To Price A Beauty Product
There’s nothing more basic and more complex than pricing products. Prices can be the difference between profit and loss, and communicate to consumers a brand’s positioning in the crowded beauty marketplace. Stumble on either the financial or...
