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After A Watershed 2024 For Women’s Sports, Beauty Brands Boost March Madness Investment
With more women and girls than ever participating in and watching sports, athletes, teams and sporting events, primarily a playing field for male-focused sponsorships in the past, have become magnets for female-focused brands trying to garner...
Celebrity Beauty Brands Are Bigger Than Ever—But Their Growth Is Slowing
Notwithstanding a few epic busts (Jared Leto’s lifestyle brand Twentynine Palms shuttering less than a year after launch and JLo Beauty’s Sephora eviction), celebrity beauty brands are bigger than ever. They surpassed $1 billion in sales for...
The New Niches: Fragrance Brands To Watch In 2025
As more consumers choose the “fraghead” life, new players are entering the fragrance field to meet the demand of those who don’t want to smell like everyone else—and are willing to spend significant money not to. ...
NIQ Projects Indie Beauty Will Continue To Eat Into Conglomerate Market Share
The indie beauty insurgency is far from done, according to NielsenIQ. For the 52 weeks ended Jan 25, the consumer intelligence firm estimates the growth rate of indie beauty brands was more than double the growth rate...
5 Beauty Brands Launching At Walmart
Walmart is refreshing its assortment with budding and heritage brands in haircare, home fragrance and personal care. The brand additions come after the nation’s largest retailer named Vinima Shekhar to the role of VP of...
From Face To Scalp: Serums Grow The Hair Growth Category
In the fast-growing hair growth segment, pharmaceuticals and their non-prescription cousins, supplements, have long been go-to remedies for hair loss. Now, brands are increasingly turning to topical scalp solutions to grow their hair growth sales even...
