Ready Your Brand To Meet Today’s Sustainable Beauty Standards

Packaging is the first thing customers notice, and it’s the first opportunity brands have to present their products and missions to them. Whether it’s colorful or plain, has simple or complex encasements, packaging is a visual cue that...

The New Nasties: 11 Ingredients Increasingly Not Making The Clean Beauty Cut

The rise of the clean beauty category can be traced to several factors, including interest in organic goods, cancer concerns and a greening of global consumerism. But it’s hard to dispute that the repudiation of parabens, phthalates and...

How To Sort Through The Trademark Process

Making your mark without an ironclad trademark can be troublesome. It’s better to safeguard your brand name to help fight against copies, lawsuits or worse. Especially in the age of Amazon, trademark power covering words, phrases, slogans,...

Don’t Bullsh*t The Buyer: 10 Tips For Building Your Wholesale Business

If a distribution partnership is akin to a marriage, a dishonest party can lead to a pretty nasty divorce. With indie beauty brands chattering a ton about transparency these days, buyers are beseeching them to extend the concept...

Five Key Considerations For Navigating The Beauty Brand Fulfillment Process

Most small independent beauty brands want to grow. With growth, though, comes the necessary outsourcing of former do-it-yourself tasks such as shipping products to consumers or retailers. Like outsourced manufacturing, the shipping and handling of beauty...

Don’t Know Your EDI From EBITDA? Here’s A Glossary Of Terms Every Beauty Entrepreneur Needs To Understand

Suzanne LeRoux, an attorney prior to launching One Love Organics, thought the legal profession was rife with jargon. But beauty retailers’ acronym-riddled vocabulary puts legalese to shame. “I’d hear things like 3PL and didn’t know anything they...