13 New Beauty Brands At Ulta Beauty

Ulta Beauty’s assortment building shows the beauty specialty retailer playing offense and defense to keep pace with competitors such as Sephora, Amazon and TikTok Shop and establish leadership in certain categories, notably wellness. Starting in 2021,...

8 Packaging Trends Redefining The Wellness Industry, According To Designer Katja Vogt

“We’re living in an era where design and brand storytelling matter more than ever,” says Katja Vogt, a Berlin-based packaging designer, photographer, herbalist and founder of women’s health platform Feel Your...

9 New Beauty Brands At Target

Target spent the past week in the headlines for dismantling diversity, equity and inclusion efforts, including initiatives implemented in 2021 after the murder of George Floyd to add Black-owned brands to its selection and work with Black-owned...

5 Product Picks From The Wild Wild West Of TikTok Wellness

After a momentary pause, TikTok is back along with its regular stream of advertising for TikTok Shop, which has been a haven for fringe wellness products.  The social commerce platform is an especially...

The Business Of Beauty In The Time Of Trump 2.0

Chronicling the inauguration party thrown by Bari Weiss’s online newspaper The Free Press for her popular Substack Feed Me, Emily Sundberg reported there were “big white smiles,” “incredible tans,” “women with...

What Emerging Beauty Brands Need To Know About Jumping On Chinese Social Media App RedNote

After the Supreme Court heard hours of oral arguments against and in support of the TikTok ban on Friday, the mood on the wildly popular social media platform turned fatalist, but content creators didn’t lose their sense of...