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Full London IBE 2018 Buyer List, Buyer And Consumer Survey Released In Anthology of Indie Beauty
For retail buyers attending IBE London, variety was the spice of the trade show. More than 200 buyers identified a broad array of brands as their top 10 choices from the event that took place in October...
How To Pique The Interest Of Your Dream Retailer
A successful brand founder once told me it took over two years to perfect her pitch. While her dedication is admirable, in today’s increasingly competitive beauty market, you don’t have the luxury of time.
Beauty Retail Expert Kelly St. John’s Top 10 Tips For Winning Over Beauty Buyers
With more than two decades at Neiman Marcus and nine years at Estée Lauder Cos. Inc. under her beauty industry belt, Kelly St. John has a pretty good understanding of what makes beauty buyers tick. Needless to say, when the department...
How To Price A Beauty Product
There is nothing more basic and more complex than pricing products. Prices can be the difference between profit and loss, and communicate to consumers a brand’s positioning in the crowded beauty marketplace. Stumble on either the financial...
