6 Ways Robert F. Kennedy Jr. And The “MAHA” Movement Could Impact The Wellness Industry

Wellness industry insiders are split on whether Robert F. Kennedy Jr., President-elect Donald Trump’s nominee for secretary of the Department of Health and Human Services (HHS), and the “Make America Healthy Again” movement he’s...

Beauty Brands’ Influencer Marketing Itinerary Shifts To Wellness Retreats And Events Over Lavish Trips

During a staycation the brand Rael hosted at the Belmond hotel in Santa Barbara from Oct. 28 to 30 coinciding with its launch at Ulta Beauty, 11 influencers, including Amy Chang, Jaci Marie Smith, Aspyn Ovard,...

From Supplements To Sheets, Grounding Products Gain Ground Among Anxious Consumers

In a chronically online world in which people are increasingly anxious and depressed, they’re seeking solace by putting down their phones to practice grounding or earthing—and brands are responding by...

From Longevity To Climate Adaptation, Mintel Spots 4 Trends That Could Define Beauty In 2025

Americans haven’t turned their backs on sustainability, according to Mintel, but their expectations for it have evolved. “We’ve seen how various regulatory changes is driving new need for products that cater to this new regulatory landscape...

Black-Owned Beauty Brands Are Being Vulnerable And Public With Their Financial Struggles

For two years, Puff Cuff founder Ceata Lash was silently struggling to keep her business alive. Founded in 2013, the hair accessories brand generated up to $1.3 million to $2.3 million annually prior to the Apple iOS...

Beauty Brands Are Flocking To Crowdfunding Amid The VC Squeeze. Here’s How They’re Raising Money With It.

With venture capital for beauty and wellness startups scarce, even brands with track records of receiving institutional funding are flocking to crowdfunding campaigns to secure much-needed cash and connect with enthusiasts willing to put their money where their...