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11 Beauty Brands Launching At Bluemercury
Bluemercury is doubling down on fragrance and clinical skincare with a bevy of brand launches. “Our focus is on efficacy,” says Maly Bernstein, CEO of the Macy’s-owned beauty specialty chain. “In a world where people are...
Sunless Tanners Get Their Moment To Shine
In a beauty industry shifting at the speedy pace of micro-trends, the desire for sun-kissed skin seems to be a perma-trend. The self-tanner and bronzer category is expanding and innovating...
Beauty Brands Return To Polished Scripted Campaigns To Stand Out From The Sea Of UGC
Noticing consumer packaged goods brands increasingly playing with high-production content, Tower 28 director of marketing Alex Kalatzis decided it would be a good idea for a campaign promoting the latest product launch, GetSet Matte Powder Blush. GetSet™...
Focused On Bigger Issues, Ulta Beauty And Target Step Back From Shop-In-Shop Expansion
As Ulta Beauty and Target face consumer caution, the slowing momentum of beauty industry growth, tariff impacts, fierce competition and more, the decision to pause further expansion of...
The Beauty Industry’s Tariffs-Fueled Transformation Is Already Starting
If President Donald Trump doesn’t change course, his administration’s sweeping tariff policies could radically transform the American beauty industry dependent on Chinese manufacturing and packaging, with beauty brands shifting suppliers, tweaking formulas and components, and reserving...
Beauty Brands’ New Marketing Tactics Elevate Everyday Customers Over Influencers In Trips, Product Creation And Gifting
With the old model of digital advertising more expensive and less effective than ever, beauty brands are experimenting with customer acquisition strategies focused squarely on customers in efforts that boost goodwill, loyalty and return on investment. Cocokind and...
