Retailers

Adit Retailer Spotlight: Beauty Heroes’ Jeannie Jarnot On Why “There Should Be Fewer Brands”
As other retailers and subscription boxes aggregate tons of buzzy brands geared toward the gen Z audience, Beauty Heroes does the opposite. It’s attracted a loyal clientele by sorting through the massive amount of...

Checking In With Credo Co-Founder And COO Annie Jackson
Since its inception in 2015, retailer Credo has been at the center of the clean beauty movement. This year, that movement has experienced major shifts. It’s been challenged by a vocal group of cosmetic chemist and influencer...

VC-Backed Upgrade Reimagines The Hair Experience For Women Of Color At New Houston Flagship
Customized wig and hair product platform Upgrade has entered the physical retail landscape with the opening of a flagship location in Houston. Founder and Houston native Britney Winters intends...

Beauty Subscription Box Curls + Controllers Meets Consumers At The Growing Intersection Of Beauty And Gaming
Since the early days of Atari and Magnavox consoles, video games have offered a welcome escape from school, work and other realities of analog life. During the pandemic, people sought that escape more than ever. According to

New British Sustainable Beauty Site Counter Culture Encourages Consumers To Make #JustOneSwitch
Counter Culture doesn’t think changing consumer culture should be hard. The new British sustainable beauty e-commerce website from Wendy Martin, a 28-year veteran of Visa, and Mark Wisniewski, a serial entrepreneur and investor who previously worked in...

At Brightly, The Product Drop Model Is Getting More Ethical And Environmental
Buying stuff isn’t an ecological pursuit. Brightly, the conscious consumerism content-cum-commerce platform, is the first to acknowledge that. “We want to help you cut down your consumption together with us and our community, but it’s about being...