Sephora’s Holiday Ad Backlash Tests Customer Trust During Key Sales Event

Sephora was undoubtedly delighted when Mariah Carey, whose 31-year-old song “All I Want for Christmas is You” has become the harbinger of the holiday season, agreed to star in its holiday advertisement, but the...

Ex-TikTok Shop Beauty GM Launches Firm To Help Brands Win The AI Shopping Revolution

Kelsie Johnston, one of the architects of TikTok Shop’s explosive growth in the United States, is turning her attention to the next wave in retail disruption: artificial intelligence-driven agentic commerce. Launched today, her new...

Target’s Blueprint For Worn-Down Beauty Consumers: Trendy, Healthy And Affordable Products

Despite a raft of challenges that have sunk its stock 60% over the past four years, Target isn’t pumping the brakes on beauty anytime soon. Amanda Nusz, SVP of...

Med-Spa Chain SEV Laser Grows To Over 50 Locations Nationwide With Accessible Pricing Approach

SEV Laser, a med-spa concept specializing in laser hair removal, has more than doubled its geographic footprint.  In the past year, the chain has expanded into eight new markets, including Orlando, Phoenix and...

Ulta Beauty’s Marketplace Launch Sparks Customer Backlash

Ulta Beauty’s UB Marketplace debut may have moved the beauty specialty retailer a step forward in gaining online market share, but it isn’t quite sitting right with some shoppers frustrated by a lack of information about the...

ChatGPT Comes For Amazon: Inside The AI Shopping Revolution Reshaping Beauty

With ChatGPT becoming not only the snazziest and smartest digital encyclopedia, but a beauty store, brands must adapt or be left behind in both search and sales. ChatGPT operator OpenAI has introduced Instant Checkout, allowing...