Indie Beauty E-Tailers Pivot To B2B Models Amid Pressure From Amazon And Emerging Marketplaces

To survive a fiercely competitive and fragmented retail landscape, indie beauty e-tailers are reinventing themselves as B2B distribution partners and teaming up with large retailers through third-party marketplaces to spotlight their brands. ...

Beauty Shoppers Showed Up On Black Friday/Cyber Monday Despite Economic Jitters

Consumers’ wallets may be tightening amid high economic anxiety, but they still showed up for beauty in a big way over Black Friday/Cyber Monday as deep discounts and desirable products unlocked strong demand. Indie beauty brands saw double-digit...

Target Looks To Shoppers’ Love Of Lip Products To Power Holiday Beauty Sales

Target is betting that the industry’s lip boom still has room to run, rolling out dozens of new lip products for the holiday season in a bid to boost sluggish...

Guys Are Confused About Skincare. A 19-Year-Old Launched Kleonne To Make It Simpler.

Kleonne aims to demystify skincare for confused dudes looking to build routines through careful curation, educational content and a straightforward user experience.  Launched on Sept. 23, the new British e-tailer offers...

Sephora’s Holiday Ad Backlash Tests Customer Trust During Key Sales Event

Sephora was undoubtedly delighted when Mariah Carey, whose 31-year-old song “All I Want for Christmas is You” has become the harbinger of the holiday season, agreed to star in its holiday advertisement, but the...

Ex-TikTok Shop Beauty GM Launches Firm To Help Brands Win The AI Shopping Revolution

Kelsie Johnston, one of the architects of TikTok Shop’s explosive growth in the United States, is turning her attention to the next wave in retail disruption: artificial intelligence-driven agentic commerce. Launched today, her new...