When The Pandemic Hit, I Had To Transform My Salon Distribution Business. Here’s How I Did It.

On Saturday, salons reopened in the United Kingdom for close-contact services after being in limbo due to stop-start measures by the British government following their closure in late March. The impact of the reopening can’t be understated. The...

Indie Beauty Retailers On Meeting Unmet Consumer Needs And What They Look For In New Brands

For independent beauty retailers, business challenges are the norm. In the abnormal environment of a pandemic, the business challenges are even greater. During Beauty Independent’s In Conversation webinar last Wednesday, the founders of

Bluemercury Builds Conscious Beauty Assortment As Pandemic-Era Interest In Self-Care Climbs

Bluemercury is in consciousness-raising mode. The Macy’s Inc.-owned beauty specialty retailer has ramped up its Conscious Beauty assortment with 11 new brands, including Beneath Your Mask, Ranavat, BeautyStat Cosmetics and Biophile. Brands within...

New E-Tailer Adaya Beauty Makes It Easy For Black Women To Purchase The Products Right For Them

When Chelsy Gray goes to her local drugstore or beauty specialty store, she doesn’t always find the right product for her. There may be one or two options addressing her needs in a product category and, if those...

New Culture-First Beauty Marketplace Geenie Is All About Community

There are no purposeless beauty purchases at Geenie. The online marketplace by marketer Chana Ewing, author of children’s book “An ABC of Equality,” who shut down its precursor Geeniebox in December, carries products from independent Black-,...

New Online Marketplace Beautyocracy Democratizes Indie Beauty For Clean Skincare Consumers Of Color

In 2015, Auja Little had a fateful foray into at-home relaxer that caused her to lose a big chunk of hair. Never especially interested in beauty before, the experience prompted Little to transition to natural hair and search...