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Petit Vour Soars By Setting A High Standard For Beauty Brands
For a vegan, Madeline Alcott certainly has a dogged animal instinct. She sensed that her personal quest to hold brands to ethical principles would resonate with consumers and pounced on the opportunity to set a high bar in...
Côte Bridges Clean Nail Polishes With Effortless California Chic
Los Angeles may be known for flip flops and T-shirts, but it has plenty discerning consumers can appreciate like high-end designer shops lining Melrose Place, the culinary arts of Nancy Silverton, Roy Choi and Suzanne Goin, and hip...
Ayla Stands Out By Paying Attention In An Era Of Short Attention Spans
Ayla founder Dara Kennedy is an established doyenne of natural beauty retailing, and her business isn’t even a decade old. Well before Credo hit the scene, she sensed skincare customers yearned for attention and...
Musely Merges Beauty Content And Commerce To Combat Amazon
Jack Jia, a venture capital investor and computer software entrepreneur, created the app Trusper to be a destination for home improvement tips, not a source of skincare information. Its users, however, had their own ideas. They weren’t as...
An Accidental Retailer Flourishes In The Bay Area
Stevonne Ratliff never intended to become a retailer. Her store, Concept Forty-Seven, was the fortuitous, albeit initially unplanned, result of securing space to produce her Brazil-inspired skin, hair and body care brand Beija...
The Truth Beauty Company’s Jennifer Freitas Stays Ambitious Amid The Retail Apocalypse
Jennifer Freitas believed there was no reason the women in her hometown of Waterloo, Ontario shouldn’t be able to shop in a high-class beauty boutique. So, she gave it to them. In 2010, she opened an...
