Shop Small: Indie Beauty’s Best Black Friday Cyber Monday Deals

The holiday shopping season is crucial to consumer product brands. According to the National Retail Federation, holiday sales have averaged about 19% percent of annual retail sales over the last five years. Larissa Jensen, VP and beauty industry advisor at The NPD Group, told Women’s Wear Daily that they typically constitute a third of prestige beauty’s yearly revenues.

For small companies, the holiday surge can be make or break, and that has never been truer than this year. Hundreds of thousands of American small businesses have closed permanently due to COVID-19, and many are counting on a banner holiday season to avoid a similar fate. To make it as easy as possible to support emerging beauty and wellness brands this holiday shopping season, Beauty Independent has collected nearly100 Black Friday/Cyber Monday deals from the independent community.

Flaunt Body

Bath & Body

Bathing Culture: Through Nov. 30, take 20% off sitewide (excluding new holiday bundles). No code required. 

Bippy: 20% off Bamboo Toilet Paper with code BIPPYBF20.

Bubbly Belle: 40% off all bath bomb bundles through Nov. 30. No code required.

Eir: 30% off sitewide until Dec. 11. No code required.

Flaunt: Flaunt is pre-selling its new product launches, 2-IN-1 Body Polisher and Tamarind Body Drip. 75% off with any in stock purchase and 40% off without additional purchase through Nov. 30.

Isola Body: 40% off sitewide through Nov. 30 with code HOLIDAY.

Spotlight Bodycare: Through Nov. 30 Body Glow Lotion on sale for $10, individual soap bars buy three get one free, stocking stuffers bundle 25 full bars for $100.

Unwrapped Life: Up to 40% off sitewide plus free shipping with a $40 order through Nov. 29. On Monday, Nov. 30 receive 20% off sitewide plus free shipping with a $40 order.

Wakse: 30% off sitewide through midnight on Nov. 30. No code required.

Candles & Fragrance

Artisan Parfums: 20% discount through Nov. 30. 

Blk Sunflower: Nov. 27: $24.99 for all non marbled candles, Mystery Boxes $25, Cutie Pie discounted from $29.99 to $20. Nov. 28 all candles 2 for $55 plus $5 shipping. Nov. 30 3-wicks candles discounted from $39.99 to $30. No code required.

Essential Faith30% off sitewide through Nov. 30. 

Here For The Burn: 15% off sitewide through Nov. 30 with code HOLIBURN.

Maison Sybarite: 40% off sitewide (excluding Discovery Set) through Nov. 30.

Vitruvi: 30% off sitewide (excluding the new Move and Stay diffusers) through Nov. 30. 

Color Cosmetics & Nails

CTZN Cosmetics: Through Nov. 29 use code ‘BUY1GET10’ for 10% OFF of any one product, Use code ‘BUY2GET20’ for 20% OFF of any two products, Use code ‘BUY3GET25’ for 25% OFF for any three products or more Custom Kits excluded). On Monday, Nov. 30, 25% off all NUDIVERSAL Lip Duos.

Danessa Myricks Beauty: Receive 40% to 50% off site-wide through Nov. 30.

Délali Robinson Cosmetics: Save up to 50% on select items.

Merle Norman Cosmetics: Free two day shipping for all Black Friday and Cyber Monday orders.

RCMA Makeup: 25% off through Nov. 30 with code Cheers.

SeneGence: 15% off of SeneGence’s 2020 best sellers and receive an additional 10% off your order if you sign up for the Kiss & Tell Customer Preferred Program Nov. 27 and 28. 

Tower 28: 20% off site-wide and free shipping with code THANKFUL20 through Nov. 30 at 11:59 p.m. PST.

UOMA Beauty: Discounts across the entire site up to 80% Off. The Drama Bomb Extreme Volume Mascara will be available for less than $10. On Cyber Monday only Holiday Gift Sets will be 20% off in addition to all other discounts that will carry over from Black Friday.

Hair care

Arrojo: 25% off all hair care, brushes and tools with code GRATITUDE through 10AM EST Dec. 1. 

Better Not Younger. 20% off with code SALE20 through Nov. 30.

Crave Naturals + Wigs for Kids: Black Friday through Cyber Monday customers who purchase a brush get a second for 50% off.

Daily Dose: 30% sitewide with code Thanks30 through Nov. 30 11:59PM. 

DreamGirls: 40% through 11:59PM PST Friday, 30% off Saturday, 25% off Sunday all with code BLACKFRIDAY. 25% off Nov. 30 with code CYBERMONDAY. Discounts valid on entire site.

Girl and Hair: 35% off all products through Nov. 30th with code BFCM20.

Swair: Free 2 ounce bottle ($14 value) with any purchase of $50+ with code SWAIRSGIVING through Nov. 29 11:59PM EST.

Lunata Beauty: 40% off sitewide.

Trademark Beauty: 30% off sitewide through Nov 30.



Alchimie Forever: 30% off sitewide through Dec. 1 with code F&F2020.

Bolden Skincare: 30% off sitewide through Nov. 30 using code BLKF30.

Eco Lips: BOGO on single balms through Nov. 29. On Nov. 30 25% off everything sitewide.

Evanhealy: 30% of sitewide through Dec. 1. No code required. 

Freck Beauty: 25% off sitewide using code friday25 through Nov. 30.

Hipdot: 25% off select products through Nov. 30 with code BLACKFRIDAY. 

Kahina Giving Beauty: 20% off sitewide Tuesday through Sunday with the code GIVINGTHANKS. 

Merci Handy: Buy one get one free promotion, encouraging customers to give the 2nd product as a gift through Nov. 30. Excludes the Unicorn Slime, Magic Pouch Set, and Hand Creams.

Non Gender Specific: 30% off sitewide (excluding the Everything Kit) through midnight on Nov. 30. No code required.

Pink Moon: In lieu of a holiday sale, Pink Moon will be hosting Pink Friday, donating 20% of their purchases to the Coalition for the Homeless percentage of proceeds to charity through Nov. 29.

Primally Pure: Spend $75, get $10 off; spend $100, get $20 off; spend $150, get $35 off plus free shipping through Nov. 30.

Pure Sol Beauty: 30% off sitewide through Nov. 30 with code BFCM30. 

Sagely Naturals: 25% off sitewide with code BLACKFRIDAY through Nov. 30.

SO Aesthetic Makeup: 50% off sitewide. No code required.

Retailers & Subscription Boxes

Aillea: 20% off store and sitewide, online code HOLIDAY, through Nov. 30. Brands excluded: Vintner’s Daughter, Josh Rosebrook and Kypris Beauty. All sales are final, gift cards excluded, cannot be applied to previous purchases, cannot be combined with other offers. 

BeautyBeez: Nov. 27: Free BEAUTYBEEZ shirt with any purchase over $50; free sample with any purchase; 15% off all holiday gift sets. Nov. 30: 15% off all online purchases.

Candour Beauty: Up to 30% off skincare, haircare and personal care products from brands including Black Girl Sunscreen, Afro Hair & Skin Co., Olaplex and Superfood LX.

Geenie: 10% off Beauty Foundation Bundle featuring products by BIPOC-owned indie brands with code BFCM20 through Nov. 30.

Glory Skincare: Through Nov. 28: Add a gua sha tool to any order for $10. Nov. 30: Free shipping, no minimum.

The Bloomi: Get 25% off sitewide (some exclusions apply) through Dec. 2 with code BFCMGIMME25.

The Goods Mart: 10% off a surprise snack box through Monday, Nov. 30.

Sexual Wellness

Coconu: Buy one get one 50% off with code BLACKFRIDAY.

Dame: All products 20% off; when you combine product with a set you save 35%, through Dec. 1.

Future Method: For each $100 you spend, get a free 2-pack of the Disposable Intimate Wash & Bulb ($25 value) through Nov. 29. Not applicable to subscriptions.

Happy V: Free prebiotic with any Happy V purchase through Nov 30.

The Yoni Day Spa: 50% OFF all products in the entire store when you spend a minimum of $99 with code LIZZYTHELEO in honor of our friend, Lizzy Jeff, through Nov. 27 only. Over 10 other additional deals available, go to @TheYoniDaySpa to see all 12 days of deals.

Unbound. 25% off sitewide. No code required.

Skin Care

Acaderma: Up to 40% off through Nov. 30 at 11:59 pm PST.

Alder New York: 25% off sitewide through Dec.1. No code required.

Blunt Skincare: 20% off sitewide including plus all orders ship with free samples through Nov. 30.

Cocokind: 20% off sitewide plus free shipping through Nov. 30. No code required. 

Dr.’s REMEDY: Through Nov. 30, the following ten best-selling shades are only $9, regularly $17.25: Altruistic Auburn, Amity Amethyst, Balance Brick Red, Defense Deep Red, Desire Dark Brown, Kinetic Khaki, Motivating Mink, Noble Navy, Passion Purple and Stability Steel with code BFCM2020.

Eight Saints: 25% off sitewide plus complimentary mesh scrunchie pack through Nov. 30 with code MERRYEVERYTHING.

Ellis Day Skin Science: 30% off sitewide.

Emmaus: 40% off sitewide with code HAPPY.

Hero Cosmetics: 20% off all single items through Nov. 29.

LINNÉ Botanicals: Take 20% off sitewide, plus receive a free Skin Tea with every purchase over $150 through Nov. 30.

Orpheus: 25% off full orders through Nov. 30 with a special flash sale kicking off on Black Friday: The first 50 shoppers get 50% off their entire order. Shoppers who miss the 50% discount will receive the 25% discount. 

Perfect Image: 30% off sitewide using code PIHOLIDAY30 through 11:59PM PST Nov. 30.

SeSpring: 20% off sitewide through Nov. 30 with code BlackFriday.

Suki Skincare. 30% off the entire line, including new Holiday Gift Sets, with the code CYBERWEEK through Dec. 6.

Tracie Martyn: 25% off sitewide through Nov. 30. No code required.

U Beauty: 20% off sitewide (except gift set) with code HOLIDAY20.


Oh, Oh Organic: Use code 2020sale through Dec. 31 for discounts on almond oil, shea butter, rice bran oil and other ingredients.



Bellway: 20% off through Nov. 29 with code BLKFIBEDAY and 20% off on Monday, Nov. 30 using FYBERMONDAY.

Embody: Monday, Nov. 30 buy two get one free. Automatically applied.

New Heights CBD: 30% off sitewide through Nov. 30 with code novembersale. 

Perelel: 20% off the first month’s subscription of 1st, 2nd or 3rd trimester prenatal vitamins, mom support pack, or conception support pack through Nov. 30.

WTHN: 30% off sitewide plus in-studio retail (excluding the BLM ear seeds) through Nov. 30.