Don’t call it a med spa.
Facialist and brand founder Pietro Simone’s new New York City face and body treatment studio, House of Pietro Simone, embraces the latest cutting-edge aesthetic tools such as a pressurized air device, LED, ultrasound and radio frequency, while utilizing traditional skincare and body care methods, including circulation-boosting wood therapy massage and gua sha crystal techniques.
“I am bringing a deeper level of understanding,” says Simone. “We always go to clinics and places, and you always target just one thing and you speak about one skin issue and, at the end of the day, we know very well that the process is completely different. What I’m bringing is layers of treatments. What does it mean? Machines like triLift alongside gua sha, dry massage, a very deep level of treatment.”
The deep level of treatment Pietro Simone offers isn’t cheap. For bespoke attention below the neck, a 3-hour Body Age-Management Correcting Protocol treatment is $4,675 with a lead aesthetician or $5,500 with Simone. The comprehensive service features a professional-strength body peel followed by a body Micro-Needle Peptides Infusion, Meso Micro-Needle in specific areas, a complete LED Body Therapy, and time under the Oxygen Dome as a PS PRO body restructuring compound is applied.
Simone has bootstrapped his business thus far, which extends to his eponymous skincare line, and estimates he spent about $1 million on House of Pietro Simone. For most of the location’s face and body treatments, clients see an aesthetician trained by Simone. Named The Rejuvenator, the premier treatment, though, is only available with Simone executing it.
The 120-minute experience gives the skin expert carte blanche to recommend any of the technologies available at House of Pietro Simone encompassing Meso-Microneedle, V-St, V-Form, V-Ipl, Oxygen Dome, LED Therapy, Jet Peel, Microcurrent, Pixel8, PS Dry Massage, Face Massage Manipulation, Cotton Thread Exfoliation and Crystal Gua Sha Technique. Simone designed The Rejuvenator to be a “strategic sequence of techniques, technologies and advanced methodologies [that] are combined, overlapped and fully personalized in order to stimulate, correct, enhance and revive the entire skin ecosystem,” according to House of Pietro Simone’s treatment menu.
The Rejuvenator is $1,700, but most of the studio’s services run from $250 to slightly under $1000. Early on, Simone says The Rejuvenator has emerged as the most requested treatment. In addition, PiXel8-RF, a micro-needling-cum-radio frequency modality and EnerJet, which provides propulsion-powered skin lifting and scar treatment, have become popular with clients. House of Pietro Simone is the first studio to have EnerJet in the United States.
The studio’s rejuvenating treatments require a consultation with Simone beforehand to enable him to construct the perfect protocol to meet each client’s goals. Although its treatments may sound intense, Simone isn’t a fan of overly harsh treatments for the sake of overly harsh treatments.
“I’ve been doing this 20, 25 years, and in the past 10 to 15 years, with all these technologies, people went through crazy expensive treatments of lasers burning the skin in a stronger way,” he says. “There is the tendency to go strong because the stronger you go, the better the skin is going to be without really evaluating the process in terms of who I have in front of me, what is this doing to this person, what is your lifestyle, what is your skincare routine.”
The skincare component is very important to Simone. “You can do all the treatments that you want, but, if you don’t have the support of a real skincare compound, the skin unfortunately gets tired,” he says, continuing, “You’ll have whatever treatments that we decided—radio frequency, micro-needling—and you’ll still have the full cleansing with the lymphatic drainage and the dry massage. Why? Because if…you don’t prepare the skin ecosystem to work, you’re not going to get the same results.”
Simone is sunsetting two collections from his skincare line—Essential and Prestige—to focus on the Fierce Collection containing a dozen face and body products priced from $45 to $165. For Simone, the ingredient delivery system is as crucial as the ingredients themselves. The line’s bestseller is the vitamin C- and glutathione-infused $120 Dewy Reboot. The product employs what’s dubbed a drone deliver system to create a small molecular structure that, according to Simone, “allows a much longer life of the active ingredient in the skin.” Five product releases are planned for next year.
Pietro Simone Skincare is sold at Neiman Marcus as well as several luxury spas around the world. It’s at The Greenwich Hotel, Melissa Fox, Four Seasons Nashville and Fort Lauderdale, Eleven Eleven Therapy, Kore and Tuscan Sun Spa. The founder has ambitious plans to expand the square footage of House of Pietro Simone to offer more advanced wellness treatments in 2023.
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