Brand Report

Beame Gives Gen Z Reasons To Reapply Sunscreen With Fun Stickers And Spray

While awareness of the importance of sunscreen usage for protecting against ultraviolet rays has become widespread, regular reapplication remains elusive. London-based brand Beame aims to change that. “We know gen Z wears sunscreen, but 70% of...
Brand Report

Founder Annie Lawless Jacobs Returns As Lawless Beauty CEO

Annie Lawless Jacobs is retaking the CEO reins at the namesake clean makeup brand she started nearly eight years ago, where she plans to reinforce its strengths as the prestige makeup category battles slumping sales, consumer...
No Stupid Questions

The Tricky Marketing Transition From Driving DTC Sales To Supporting Retail Success

We’ve done two recent No Stupid Questions stories on marketing costs related to new products. As a follow-up to those stories, Brand Botany founder Lesley McIntosh, a fractional CMO and advisor to emerging beauty brands,...
Brand Report

VC-Backed Modern Incontinence Brand Hazel Launches At Target

Hazel has launched premium disposable absorbent briefs at over 300 Target stores.  With the big-box partnership, the modern incontinence brand’s retail distribution has increased 681% over the last 12 months. Prior to Target,...
No Stupid Questions

As Yuka Gains Millions Of Users, Beauty Industry Insiders Question The Veracity Of Its Product Ratings

With over 20 million users in the United States and 25,000 Americans signing up for Yuka daily, the food and cosmetics label analyzing app is drawing sharp criticism from some beauty industry insiders who argue it panics...