Vacation Hires Investment Bank To Explore Minority Stake Deal

Vacation, the sun care brand steeped in nostalgia, has hired Raymond James to explore a minority stake deal as it looks to translate vibes into value. Vacation and Raymond James declined...

Connected Commerce: How Navigo Is Redefining Digital Marketing Strategy

As the beauty retail landscape fragments, beauty e-commerce agency Navigo Marketing is helping brands move away from siloed channel strategies toward a more integrated approach to growth. Rather than optimizing...

How Fragrance Tastemaker Stéle Sees The Category Evolving

Founded by Matt Belanger and Jake Levy in April 2024, New York retailer Stéle, which has locations in Manhattan and Brooklyn, has quickly become one of the most influential independent perfumeries in the country. It’s built...

What’s Next For Fragrance In 2026—And What’s Fading Out

Here are the fragrance notes from this year: The category reigned atop beauty for growth, but momentum softened. In the first nine months of the year, prestige fragrance sales rose 6%, while mass-market fragrances,...

New Brand Brazil Edition Marries Amazonian Ingredients And Peptides For High-Performance Haircare

Today, many people associate Brazilian beauty with keratin smoothing treatments, butt lifts and body care rituals, but Rogerio Cavalcante argues that the country’s biggest draw lies in its nutrient-rich natural resources from the Amazon such as...