Amanda West Reade

The hemp plant is known to be highly durable. Certainly, its invasion of the beauty and wellness segment has been a durable trend. The pandemic hasn’t stopped new cannabidoil or CBD brands from popping up and being bullish...

Two years ago, Alamar Cosmetics founder and makeup artist Gabriela Trujillo made a splash in the cosmetics market with her brand’s first product, Reina Del Caribe, an eyeshadow palette celebrating her Cuban roots with eight bold shades....

Self-care has come to the oral care category. Ojook, a brand created by Youn Chang, formerly executive director at Glossier and global supply chain manager at Apple, launched last month with toothpaste containing 13 ingredients that’s intended...

Credit Pieter-Jan Beyls’ work schedule as a management consultant at A.T. Kearney’s London office for the creation of his namesake men’s skincare line, BEYL. The job had him on the move...

As cannabidoil or CBD has become as ubiquitous in the beauty aisle as hyaluronic acid and retinol, there’s been no shortage of new market entrants ready to steal some market share from more established players. After...

There are few cosmetic companies bold enough to emblazon the word “chingona” on a liquid lipstick. For Vive Cosmetics, though, the Spanish slang for “bad-ass woman” makes perfect sense. Founded by Latinas Leslie Valdivia and Joanna Rosario,...

In the past year, Alleyoop sold over 200,000 units and its cult-favorite Multi-Tasker 4-in-1 Makeup Brush amassed an 8,000-person waiting list. The accomplishments, which precede a new advertising campaign called My First Time spotlighting customer’s initial...