Claire McCormack

New Products On The Sexual Wellness Scene
The sexual wellness segment is still emerging, but it’s also maturing. As the lube market gets saturated and adults’ sex toy boxes overflow with tools of pleasure, companies continue to unleash new multipurpose, healing and increasingly...

Acupuncture Concept Ora Opens Second New York City Location, Expands E-Commerce
New York acupuncture haven Ora got off to a rocky start. After two years of planning, it opened its first location on March 5, 2020 and closed 10 days later. “It was not...

Inside Fur’s First OOH Ad Campaign And Bootstrapped Path To $10M In Sales
Many young beauty brands turn to external funding to successfully execute upon major wholesale relationships, but Fur has been able to proliferate at stores and e-tailers without it. The 5-year-old specialty body care and...

VC-Backed Upgrade Reimagines The Hair Experience For Women Of Color At New Houston Flagship
Customized wig and hair product platform Upgrade has entered the physical retail landscape with the opening of a flagship location in Houston. Founder and Houston native Britney Winters intends...

Gest’s New Drinkable Skincare Supplement Aims To Reduce The Collagen Churn Rate
The majority of consumers who start taking collagen to fortify their hair, skin or nails abandon the protein before making it all the way through a tub of powder. New wellness brand Gest...

Waldencast Acquires Obagi And Milk Makeup To Form Unicorn Beauty Brand Holding Company
Special purpose acquisition company Waldencast Acquisition Corp. has acquired the brands Obagi and Milk Makeup to form a multibrand beauty and wellness platform valued at $1.2 billion. Jaime Castle and Tim Coolican, CEOs of...

Dame Becomes First Female-Founded Pleasure Brand To Advertise On NYC Subways After Settling MTA Dispute
As a result of settling the lawsuit it launched against The New York Metropolitan Transportation Authority for rejecting its sex toy advertising, Dame will become the first female-founded pleasure product brand to run New York City...