Claire McCormack
The Brains Behind Holisticism Think Expensive Skincare Is Over, Tools Are Hot, And Compression Is The Next Big Thing In Wellness
Diagnosed with epilepsy at age 17, Holisticism founder and CEO Michelle Pellizzon visited a holistic practitioner in desperate search of an alternative to a seizure drug she was taking that...
What Happened When Beekeeper’s Naturals Got A Rebrand That Wasn’t On-Brand
What do you do when a fancy $500,000 rebrand by an investor-recommended design firm falls flat? That was the quandary facing Beekeeper’s Naturals founder Carly Stein in the spring last year. ...
A Number Of Brands Are Pushing Against The Vegan Beauty Tide
“Vegan” has been the buzziest of buzzy beauty terms for several years now, causing many brands to rid their products of all animal-derived ingredients, including even honey. But a number of brands are taking a contrarian approach by...
Former Kiehl’s Since 1851 President Chris Salgardo Launches Men’s Skincare Brand Atwater
Chris Salgardo’s beauty industry career includes leadership roles at iconic L’Oréal-owned brands Shu Uemura, Giorgio Armani Beauty and Kiehl’s Since 1851. Most recently, the author of “Manmade: The Essential Skincare and Grooming Reference for Every...
Lake & Skye Rides The Fragrance Sales Wave Into Bluemercury
Lake & Skye, maker of cult favorite scent 11 11, enters Bluemercury this month as the specialty retailer beefs up its fragrance offering. The brand debuted online last week with four scents—11...
Forvr Mogul: Jackie Aina Is Building A Beauty Empire Her Way
We had a very different introduction written for this interview with Jackie Aina, her Forvr Mood cofounder and fiancé Denis Asamoah, and Forvr Mood president Asha Talwar Coco as we prepared to...
Nuebiome Is The Pre-, Pro-, And Postbiotic Powered Brand Made For And By The Hardest Working Hands
Long before everyone was (hopefully) washing their hands incessantly to help stanch the spread of COVID, healthcare workers were lathering up dozens of times a shift with harsh soaps, and suffering from dry and sometimes cracked...
