Claire McCormack
Beauty And Wellness Brands Are Waking Up The Sleepy OTC Category
Over-the-counter or OTC personal care has historically been full of unsexy products dealing with unsexy problems (think dandruff, dermatitis and fungal disease), but its proximity to traditional beauty verticals hasn’t gone unnoticed by beauty...
Opening Ceremony Alum Joyce Lee’s Lifestyle Brand Her Place Moves Into Beauty
Her Place has expanded beyond subversive hair sashes with Her Scent, an intimate body care collection launching today with a trio of products—$52 Her Everywhere Spray, $28 Her Bar Soap and $52 Her...
For Its Target Debut, Supplement Brand Health By Habit Gets Cheeky With Marketing To Support New Libido Offering
Zuru Edge-owned supplement brand Health by Habit has entered Target stores nationwide with six of the brand’s eleven products each priced at $8.99: Men’s Multivitamin, Women’s Multivitamin, Energy, Collagen, Stress Relief...
With $1.2M In Funding, Glow Botanica Strives To Get Its Natural Hormonal Imbalance Antidotes To As Many Women As Possible
With the new brand Glow Botanica and Hormone University, a hormone health education platform launched in 2020, founder Ana G. Herrera’s goal is to bring hormonal wellness front and center in women’s health across their...
British Intimate Care Specialist WooWoo Raises $1M, Prepares For US Launch
Accessibly priced British intimate wellness brand WooWoo has closed a $1 million round of funding in anticipation of a forthcoming debut in the United States. Launched by Lucy Anderson in 2016, the female-founded...
Period Care Specialist Cora Reveals Colorful Rebrand And New Wellness Products
In the mid-2010s, Cora was in a crop of brands—The Honey Pot Company and This is L. are two others—that made it their mission to modernize the menstrual care business. The upstart brands...
Sephora Deepens Its Commitment To CBD Beauty With New Endcaps Focused On The Ingredient
Is CBD beauty passé? Not according to the industry’s marquee prestige retailer, Sephora. The beauty specialty chain is deepening its commitment to the hemp-derived cannabinoid with new CBD Skincare endcaps at 180 locations nationwide.
