Hero Cosmetics Fuels Growth With Strategic Social Media Experimentation

Mighty Patch maker Hero Cosmetics is a social media early adopter. The brand isn’t afraid to experiment with a platform that’s not a beauty behemoth, at least not yet. In September, it ran a test with Seum,...

VC-Backed Brand Bubble’s Affordable, TikTok-Charged Gen Z Skincare Strategy

Digital marketing expert and millennial Shai Eisenman is giving gen Z, which she declared the “best generation in history,” affordable skincare formulated for teenagers with her new venture Bubble.

Five New Beauty Brands To Put On Your Radar

There’s been much hand-wringing about the future of the beauty industry, beauty retail and prestige beauty, which experienced a 36% sales decline in the second quarter this year and a slightly less precipitous 17% drop in...

Entrepreneur Brittney Turner Takes On Sexual Wellness With New Venture Taste Vitamin

Brittney Turner is turning her entrepreneurial tenacity from clothing to coitus.  Eight years after co-founding multimillion-dollar fashion retail phenomenon Sorella Boutique, she’s introduced Taste Vitamin, a unisex supplement...

Marketing Maven Iman Hasan Launches We Are Renn To Support Women Of Color Brand Founders

Entrepreneur and public relations expert Iman Hasan understands the challenges of accessing capital for women of color trying to finance their emerging brands. Hasan also understands the power of effective marketing, and that these costly...

Why Jiva-Apoha Founder Angela Shore Is So Committed To Hand-Blending Oils

Before wellness and beauty became a conjoined category, Angela Shore focused on healing rather than improving. She started her brand Jiva-Apoha, which takes its name from the Sanskrit term for soul-healing, in 2013...

Beauty On Amazon Part 3: Advertising On Amazon

With over 200,000 beauty and personal care products for sale on Amazon, it’s easy to get lost on the platform, particularly for emerging brands with minimal name recognition. Amazon advertising gives brands the opportunity to capture...