Claire McCormack
Why Jiva-Apoha Founder Angela Shore Is So Committed To Hand-Blending Oils
Before wellness and beauty became a conjoined category, Angela Shore focused on healing rather than improving. She started her brand Jiva-Apoha, which takes its name from the Sanskrit term for soul-healing, in 2013...
Beauty On Amazon Part 3: Advertising On Amazon
With over 200,000 beauty and personal care products for sale on Amazon, it’s easy to get lost on the platform, particularly for emerging brands with minimal name recognition. Amazon advertising gives brands the opportunity to capture...
The Story Behind Kjaer Weis’s Striking Refillable Packaging—And How The Brand Still Moves The Needle On Sustainability
Before she became a makeup artist, Kirsten Kjaer Weis wanted to be an architect. Her passion for design is obvious in her clean cosmetics brand Kjaer Weis’s functional and fierce refillable packaging that...
Sexual Wellness Specialist Foria Secures Investment From Premium Cannabis Player Viola
Foria, a leading brand straddling clean beauty, sexual wellness and CBD, has secured investment from Viola, a premium cannabis product maker founded by former NBA star Al Harrington and his wife Michele.
Grove Collaborative Launches Plastic-Free Personal Care Brand Peach
Natural home and personal care product e-commerce platform Grove Collaborative has added to its stable of incubated properties with the launch of the brand Peach. The brand’s 10 haircare, body care, facial care and...
Community Comes First For Beacon Awards Winner Rizos Curls Founder Julissa Prado
Community is one of the biggest consumer packaged goods brand buzzwords of 2020. Entrepreneurs want to build communities. Investors want to fund brands that have them. Consumers want to join them. Why...
The Art Of Forecasting First-Year Sales
Any founder who’s gone through the arduous exercise of creating a first-year sales forecast will tell you it’s no laughing matter. Perhaps because it’s such a serious undertaking, even the most knowledgeable experts feel compelled to...
