Claire McCormack
Following Sales Growth, Coconut Lube Specialist Coconu Readies For Its Next Chapter
Like many sexual wellness brands, personal lubricant maker Coconu has experienced a serious sales spike since March, when the pandemic hit the United States hard. “Aside from some supply chain and inventory issues that I think a...
The Medicine Cabinet Is Getting A Makeover From Brands Challenging Over-The-Counter Staples
There’s a brand counterculture brewing that’s remaking the over-the-counter medicine category. Drugstore classics like Claritin, Band-Aid and Excedrin are being challenged by startups, including Welly, Tru-Colour Products, Marea and Hilma, that have created better-for-you...
The State Of Independent Beauty Post-Pandemic
On Friday, March 13, the White House declared the coronavirus outbreak a national emergency in the United States. Every day since for every person and every industry has been nothing like the days that came before it. However,...
Mademoiselle Provence Brings Affordable French Body Care To Target
Two-year-old French beauty brand Mademoiselle Provence is entering 300 locations at Target—or should we say Targeé—and the retailer’s website today. The body care specialist will bring its...
Odele, Topicals And Kreyol Essence Among 15 Beauty Standouts Taking Home Honors From First-Ever Beacon Awards
Odele, Topicals and Kreyol Essence were among 15 winners of the first-ever Beauty Independent Beacon Awards revealed during a virtual ceremony on Wednesday. Other Beacon Awards winners include clean cosmetics line Kjaer Weis for...
Ex-Clique Exec Launches Vitamin Brand Addressing Women’s Needs Prior To Conception Through New Motherhood
Who better to launch a range of targeted prenatal and postnatal supplements than an OB-GYN and two mothers, one pregnant with her second and one with her third child? The two mothers, Victoria Thain...
After Key Press Placements And A Pandemic Sales Surge, Meraki Moves To The Next Level
Amber Makupson is busy. After her vegan, crystal-infused haircare brand Meraki was featured in O, The Oprah Magazine’s October issue, which landed on newsstands earlier this month, stocks of its Quart Conditioner dwindled to almost nothing. The...
